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The entrepreneurial culture and spirit is on those who decide to take one step ahead to achieve success. It is a long-term process, that visionaires will have to keep on working to transform their environment. There are several models created by academics, that shows what is the entrepreneurial process about.
The entrepreneurial development of a person goes beyond education, which requires various factors to take place this complex process. I added the definition of William Bygrave, a professor at Babson College, about the entrepreneurial process.
The entrepreneurial process is a set of stages and events that follow one another. These entrepreneurial process stages are: the idea or conception of the business, the event that triggers the operations, implementation and growth. A critical factor that drive the development of the business at each stage as with most human behavior, entrepreneurial traits are shaped by personal attributes and environment.
The attitudes of the people are those who are shaping their own surroundings, if an entrepreneur looks for the characteristics of successful people, their chances of success increase, specially if they belong to an entrepreneurial ecosystem.
In the rest of the article it can be found two models that reflect what the entrepreneurial process is. In this section I will mention the stages of the model of the University of Pretoria, trying to simplify main points that an entrepreneur should consider.
The entrepreneur begins to wonder why there is not available a product or service, why not improve certain things, how to generate income to cover their expenses, etc. Thousands of questions might rise, so them will help to identify opportunities to meet the market needs. In previous years, there where not enough amount of goods and services. It was a little bit easier to position a business, however now it requires a search for information and market analysis to see the possibility of success. It is possible that at this point in the entrepreneurial process, there are many people, since the generation of ideas can be much easier. However, the step towards a decision making is where many can stop and perhaps even abandon the idea from the starting a business.
A critical point in the entrepreneurial process is deciding to start the project. Be active and stay motivated are the main factors for the entrepreneur to start landing his idea. Asking what resources are needed and where he will get them, is vital to generate at least one way forward for the entrepreneur. The development of the business plan will mark only a guide that can be used as reference.
The project is conducted when the entrepreneur decides to seek and obtain resources. Getting financiation is difficult, and perhaps one of the main obstacles to start a business. When the entrepreneur begins to invest the resources and and begin operating, it is a point release of stress, as the entrepreneur will see the first steps of his company.
After having pass through the first months of operation, the company will see if it decreases, maintains or increases in sales. The entrepreneur should strive to maintain revenue growth before worrying about having a nice office. Managing a business is not easy, but the experience that entrepreneurs acquire over time will surely ease the handling of all resources. Perhaps one could say that the entrepreneurial process ends here, but I think it is no longer an entrepreneur, and he becomes a full businessman or businesswoman.
Within the study and analysis of the University of Pretoria, they made its own model, which mixes different ideologies of different authors to adapt their entrepreneurial model. This model stands out more for its definition of stages and events throughout the process.
Within the entrepreneurial process, there are different events that are generated along the process.
It is the time when the entrepreneur generates the innovative idea, identifies the market opportunity, and look for information. Also, it begins to see the feasibility of ideas, the ability to get value from it and how to generate the development of the product or service.
This event is the gestation time of the project. The entrepreneur begins to motivate himself to start a business and to decide to proceed with. The business plan is created, as well as the identification of the resources required, the project risk, the source of the funds and how they would use them.
This event includes the incorporation of resources and arm the project to launch their new business to the market. The strategy and business plan begin to develop day by day, and the use of resources are invested in favor of building a successful company.
Marketing is vital in every company, especially for a start-up. Once you launch your business to the general public, you need to market your products or services to attract customers and generate more sales.
Online marketing is a promotional technique with great promise, and SEO is the primary method to make a mark in today’s digital landscape. A surefire way to appeal to search engines is to tap the help of the appropriate SEO expert.
Hiring an experienced SEO expert can help with keyword research and target the most relevant ones for your industry and audience, ensuring that your content ranks well for the terms potential customers are searching for. They can optimize your website's structure, meta tags, and content, enhancing its search engine visibility and user experience.
SEO experts can guide your content strategy to create informative, engaging, and valuable content that attracts search engine traffic, keeps visitors engaged, and converts them into customers. They use various tools and analytics to monitor your website's performance, track keyword rankings, and make data-driven decisions to improve your online presence continuously.
For instance, if you are a home service business, hiring an SEO company like Digital Shift can help you optimize your website to increase your search engine rankings, drive more web traffic, and establish a solid online presence.
Aside from SEO, entrepreneurs can leverage other digital marketing strategies. Build a verified email list and send promotional emails or newsletters to nurture leads, retain customers, and drive sales. The same is true with pay-per-click (PPC) advertising. PPC allows businesses to display targeted ads and pay only for clicks.
Affiliate marketing, influencer collaborations, and video marketing are additional strategies to expand reach and credibility. Remarketing, local SEO, and data analysis provide opportunities for further engagement and insights. By employing these diverse digital marketing strategies, entrepreneurs can create a comprehensive online presence and achieve their marketing objectives.
The ideal event for any entrepreneur is to see how their company is constantly growing. The activities of the previous event, ideally lead the business to a stage of maturity to maximize profitability for better benefits. Growth is the stage of the entrepreneurial process in which is reflected time and effort spent by the entrepreneur. At this time, to keep up the pace of the business growth, the entrepreneur must keep up his personal development to continue also his internal growth. This growth is eventually collaborative it there is an entrepreneurial ecosystem improvement that also aids the mutual work.
One of the models on the entrepreneurial process is of Robert Hisrich, a professor at the Thunderbird School of Global Management and Michael P. Peters author of several books on entrepreneurship. This model establishes the various factors and events surrounding the entrepreneurial process.
It is generally advisable to write a business plan as early as possible step in the entrepreneurial process of starting a new venture.
A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals for entrepreneurial success.
Creative individuals bring together their ideas in such plan and develop a clear roadmap for moving forward.
It is also a good idea to update your business plan regularly as your business grows and changes, as it is a big picture of your idea and it can help you to be guided of what new products or services should be implementend when you are about to start and are already on the go.
Often, a business entrepreneurial plan is prepared for investors or as a way to get a small business loan by many entrepreneurs.
A business plan lays out a written plan from a marketing, financial and operational standpoint.
The components of a business plan vary depending on the type of business, but generally, they should include an executive summary, a business description, a market analysis, a competitive analysis, a service or product line section, and a marketing and sales strategy.
Additionally, a business plan should include financial projections for the business, including a balance sheet, income statement, and cash flow statement.
In creating a business plan, you should also consider some of these tips:
A business plan is essential before kickstarting your business. It serves as a beacon in order to stay productive and strive for the best practices to be profitable and competitive.
The entrepreneurial process is a set of stages and events that follow one another. These entrepreneurial process stages are: the idea or conception of the business, the event that triggers the operations, implementation and growth. A critical factor that drive the development of the business at each stage as with most human behavior, entrepreneurial traits are shaped by personal attributes and environment.
4 components in the entrepreneurial process are Idea generation, decision making and business planning, project creation and management and control.
Entrepreneurship is a process because there are different events that have to occur in order to develop a project.
As stated before, there are a set of events such as innovation, triggering event, implementation and growth.
To become an entrepreneur, different set of skills are develop under time, that is why along the entrepreneurial journey, he or she will learn along that path.
