I’m Carlos Barraza.

Digital Marketing Specialist &
Family Business Developer.


About Me

With the flag 😋
Born and raised in northern city Agua Prieta, Mexico.
World Traveler 🌎
Have enjoyed traveling around 25 countries, and more to come.
Business Administration & Int. Marketing Honors Graduate.
Master in International Business & Intercultural Management.
ARP Europe GmbH 👨‍💻
Joined the Bechtle world in 2017 as digital marketing working student.
Bechtle AG 👨‍💻
Digital marketer with experience at the headquarters in Neckarsulm, Germany.



Areas of Expertise

Digital Marketing

My social media and blogging hobby pushed me to learn more about Digital Marketing. Different online digital marketing courses from Google Digital GarageHubspotSemrush, & Hootsuite. As well Coursera, & SocialMe helped me to gain deep knowledge about this complex world with topics such as Social Media, SEO, SEM and Content Creation. This self preparation helped me to find a job at ARP Europe GmbH as Digital Communications & Content Specialist.


Being part of a family of entrepreneurs taught me the difficult proccess of entrepreneurship and the entrepreneurial life. Also, as graduate student of the business school Tec de Monterrey and with participation in INADEM mexican governmental programs for entrepreneurs, I understand the importance of this topic in terms of social and economic welfare. My challenge still remains on keep building a venture.

I have developed the website Brand Liebe with the purpose of having a site that generates awareness and has information related to mental health, spirituality and healthy lifestyle

Another website that I have developed is MultilingualWP, where the focus is to have information related to multilingual websites in WordPress.

Family Business

35 year of my family’s work to create Muebleria Karina, a furniture business, and Liebe Café, a recent creation restaurant, both in Agua Prieta, Mexico. To be part of a family business is also synonym of growing with it. The ownership, family and business model show how complex family businesses could be, and it is. Life experience have showed that the most difficult area to manage is actually the family and not the business itself.

Professional Development

Having friends during my professional studies at Tec de Monterrey, Hochschule Pforzheim and Hochschule Heilbronn have inspired me create content that could be benefitial also for their career development.  Knowledge sharing between the network peers is essential to grow as a group.

Professional Skills

Digital Marketer specializing in WordPress Website development, content creation with Adobe Creative Cloud software, social media advertising and SEO. Family Business developer of brands Mueblería Karina & Liebe Café

After Effects
Social Ads




Business Developer

• General management tasks.
• Customer service.
• Development and contact of new and current suppliers.
• Online marketing activities.
• Sales and financial statement analysis.
• Corporate Social Responsibility activities.

liebe logo morado

Digital Marketer

• Development of content for Facebook and Instagram.
• Set up of Google My Business and TripAdvisor listings.
• Website development in WordPress.

Bechtle Logo PNG

Digital Content & Communications Specialist

• Creation of video content for Corporate and HR social media channels, as well as internal communication.
• Development of Instagram Content for the Sustainability campaign collaboration between ARP Germany and HP.
• Take raw content and ideas and transform them into visually engaging content.
• Design of a variety of marketing assets including live-action/animated video.

ARP Gruppe Logo.svg

Digital Communications & Content Specialist

• Social Media Monitoring & Analysis.
• Trends Research.
• Keyword Research – Linkbird & Google Keyword Planner.
• Optimization of Title & Description Tags with Yoast SEO.
• Product Descriptions in Joomla.
• Image Optimization for SEO & Page Speed.
• WordPress Content Pages Update for SEO and Design Improvment
• Content Creation: Infographics, GIFs, Images, Videos, Blog Articles.
• Built Tracked URL for Campaigns.



Master in International Business & Intercultural Management

Hochschule Heilbronn
Logo Universidad Europea del Atlántico 750x233 1

Master in Strategic Management in Family Business

Universidad Europea del Atlántico
tec de monterrey

Bachelor in Business Administration

Tecnológico de Monterrey

Bachelor in International Marketing

Hochschule Pforzheim


Let's be friends...

Don’t hesitate to contact me for any information you want to know related digital marketing, blogging, family business or support I can give you. 


Blog Posts

WPML Review | Best WordPress Plugin for Content Translation

In this WPML Review, you will find out why WPML is one of the best options to translate the content of your WordPress Website in different languages.