Hello, I'm

Carlos Barraza

Digital Marketer & Family Business Developer

Professional Skills

Digital Marketer specializing in WordPress Website development, content creation with Adobe Creative Cloud software, social media advertising and SEO. Family Business developer of brands Mueblería Karina & Liebe Café

After Effects
Social Ads




Business Developer

• General management tasks.
• Customer service.
• Development and contact of new and current suppliers.
• Online marketing activities.
• Sales and financial statement analysis.
• Corporate Social Responsibility activities.

liebe logo morado

Digital Marketer

• Development of content for Facebook and Instagram.
• Set up of Google My Business and TripAdvisor listings.
• Website development in WordPress.

Digital Content & Communications Specialist

• Creation of video content for Corporate and HR social media channels, as well as internal communication.
• Development of Instagram Content for the Sustainability campaign collaboration between ARP Germany and HP.
• Take raw content and ideas and transform them into visually engaging content.
• Design of a variety of marketing assets including live-action/animated video.

Digital Communications & Content Specialist

• Social Media Monitoring & Analysis.
• Trends Research.
• Keyword Research – Linkbird & Google Keyword Planner.
• Optimization of Title & Description Tags with Yoast SEO.
• Product Descriptions in Joomla.
• Image Optimization for SEO & Page Speed.
• WordPress Content Pages Update for SEO and Design Improvment
• Content Creation: Infographics, GIFs, Images, Videos, Blog Articles.
• Built Tracked URL for Campaigns.


Master in International Business & Intercultural Management

Hochschule Heilbronn

Master in Strategic Management in Family Business

Universidad Europea del Atlántico

Bachelor in Business Administration

Tecnológico de Monterrey

Bachelor in International Marketing

Hochschule Pforzheim

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