My social media and blogging hobby pushed me to learn more about Digital Marketing. Different online digital marketing courses from Google Digital Garage, Hubspot, Semrush, & Hootsuite. As well Coursera, & SocialMe helped me to gain deep knowledge about this complex world with topics such as Social Media, SEO, SEM and Content Creation. This self preparation helped me to find a job at ARP Europe GmbH as Digital Communications & Content Specialist.
Being part of a family of entrepreneurs taught me the difficult proccess of entrepreneurship and the entrepreneurial life. Also, as graduate student of the business school Tec de Monterrey and with participation in INADEM mexican governmental programs for entrepreneurs, I understand the importance of this topic in terms of social and economic welfare. My challenge still remains on keep building a venture.
35 year of my family’s work to create Muebleria Karina, a furniture business, and Liebe Café, a recent creation restaurant, both in Agua Prieta, Mexico. To be part of a family business is also synonym of growing with it. The ownership, family and business model show how complex family businesses could be, and it is. Life experience have showed that the most difficult area to manage is actually the family and not the business itself.
• General management tasks.
• Customer service.
• Development and contact of new and current suppliers.
• Online marketing activities.
• Sales and financial statement analysis.
• Corporate Social Responsibility activities.
• Development of content for Facebook and Instagram.
• Set up of Google My Business and TripAdvisor listings.
• Website development in WordPress.
• Creation of video content for Corporate and HR social media channels, as well as internal communication.
• Development of Instagram Content for the Sustainability campaign collaboration between ARP Germany and HP.
• Take raw content and ideas and transform them into visually engaging content.
• Design of a variety of marketing assets including live-action/animated video.
• Social Media Monitoring & Analysis.
• Trends Research.
• Keyword Research – Linkbird & Google Keyword Planner.
• Optimization of Title & Description Tags with Yoast SEO.
• Product Descriptions in Joomla.
• Image Optimization for SEO & Page Speed.
• WordPress Content Pages Update for SEO and Design Improvment
• Content Creation: Infographics, GIFs, Images, Videos, Blog Articles.
• Built Tracked URL for Campaigns.