5 Steps to easily create a multilingual website

Steps to easily create a multilingual website
Written by

A multilingual website allows you to reach a wider audience and expand your business globally.

By providing your website in multiple languages, you can tap into new markets and customer bases, increasing your potential customer base and revenue.

It improves user experience by providing content in their preferred language.

This can increase customer satisfaction and trust in your brand.

It can also help with SEO by targeting different languages and regions. Search engines will be able to crawl and index your content in multiple languages, which can help you rank higher in different countries and regions.

Following up, here are some steps to consider to create a multilingual website.

Plan a Multilingual Website

A. Determine which languages to include on the website

1. Consider the target audience and their language preferences. Identify which languages names are most relevant for your business and target audience, taking into account factors such as location, demographics, and common languages spoken in your industry.

2. Analyze competitors and which primary languages they have on their website. This can give you an idea of the standard in your industry, and which languages are most relevant for your target audience.

3. Evaluate the resources available for translation and localization. This will help you determine which languages are feasible to include on your website, based on the resources and budget available.

B. Assess the resources available for translation and localization

1. Identify internal resources such as in-house linguists or translation software. If you have employees or contractors that are fluent in multiple languages, they can help with the translation process. Alternatively, there are many software options available for automated translation.

2. Research professional translation and localization services. If you do not have the internal resources or expertise to handle the translation process, consider hiring a professional translation agency to handle the translations for you.

3. Consider the costs associated with translation and localization. Translation and localization services can be costly, so it’s important to budget accordingly and determine which languages are most important to include on your website.

C. Identify any potential technical challenges

1. Investigate whether the current website infrastructure supports multiple languages. Before adding multiple languages to your website, it’s important to ensure that your current website can handle it. Some websites may require updates or changes to the website infrastructure to support multiple languages.

2. Consider the potential impact on website performance and SEO. Adding multiple languages to your website can have an impact on website performance and SEO. It’s important to consider how this will affect your website and take steps to mitigate any potential negative effects.

3. Identify any legal requirements for displaying content in certain languages. Some countries have laws and regulations regarding the use of certain languages on websites. It’s important to understand and comply with these laws to avoid any legal issues.

Implement Technical Aspects with Plugins for a Multilingual Site in WordPress, Shopify, Squarespace, etc.

A. Select one of the best translation plugins for websites

1. WPML is a great multi language plugin to translate your WordPress sites as it provides a complete solution for translating your content, including a user-friendly interface, automatic translation integration, and advanced features like custom language switchers to choose a language, customizable URLs, and support for over 40 languages.

2. Weglot is a prefect multilingual plugin for ecommerce stores as it helps to quickly and easily translate any website into multiple languages. Weglot allows store owners to create a multi language website version of their store in just a few clicks, without needing any coding knowledge or development experience. The plugin also offers an easy-to-use interface for managing translations, as well as advanced features like automatic translation, floating language switcher and SEO optimization. With Weglot, store owners can expand their reach to more customers around the world and increase sales by offering an accessible multilingual version of their store. Weglot can also help for a Wix Multilingual site.

3. Translatepress is a good alternative to translate websites as it allows you to translate any part of your website into multiple languages without coding knowledge. It offers an intuitive interface for creating translations and has a range of features that make it easy to manage multilingual content. TranslatePress also integrates with popular SEO plugins, allowing you to optimize your website for search engines in additional languages.

B. Implement language switcher functionality on the website

1. Add language switching options, such as a drop-down menu or flags, to allow users to easily switch between different languages.

2. Consider using browser language settings or IP detection to automatically redirect users to their preferred language.

3. Make sure that the language switching functionality is prominently displayed and easy to use for all users.

C. Ensure that all functionality of the website works correctly in all languages

1. Test all website features and functionality in all languages to ensure that everything is working correctly.

2. Make sure that all links and buttons are properly translated and redirect users to the correct pages.

3. Ensure that any forms or online transactions can be completed in all languages.

4. Test the website on different devices and browsers to ensure that it is accessible and functional for all users.

Translate your Content

A. Choose a method for displaying the different languages on the website (e.g. separate subdomains, subdirectories, or ccTLD domain)

1. Subdirectories are a common method for organizing translated content. They allow you to keep the translated content organized and easily accessible, while also keeping the main website URL consistent.

2. Subdomains are another option, which allows you to separate the translated content from the main website. This can be useful if you want to target different regions or countries with different languages.

3. A country code top level domain can be used to target specifically a country with the user’s preferred language and with the content adapted to the culture.

B. Create a system for managing and updating translated content

1. Establish a process for regularly reviewing and updating translated content to ensure that it remains accurate and up-to-date in your website builder.

2. Use a version control system to keep track of changes made to the translated content in one language.

3. Develop a system for updating translated content in the default language and the chosen languages simultaneously, to ensure consistency across all languages when you translate your website.

C. Translate all website content into the targeted languages

1. Use professional translators or the AI translation service to ensure that the translations are accurate and of high quality.

2. Have the translations reviewed by a native speaker or a professional proofreader to catch any errors or inconsistencies when you automatically translate.

3. Make sure that the translated content is optimized for SEO in the natve language and each language version you created to build a multilingual website.

Testing, Launching and Choosing their Preferred Languages

A. Test the website in all languages to ensure everything is working correctly

1. Test all website features and functionality in all new languages to ensure that everything is working as expected.

2. Test the website on different devices and browsers to ensure that it is accessible and functional for all users.

3. Test the website’s performance and load times to ensure that it is running efficiently.

4. Have a group of native speakers review their native language website to ensure that the translations are accurate and idiomatic.

B. Make any necessary final adjustments

1. Address any issues or bugs that were identified during testing.

2. Make any final design or layout adjustments to ensure that the website looks and functions as desired.

3. Optimize the website for SEO in all languages.

C. Launch the multilingual website

1. Update sitemaps and submit them to search engines.

2. Notify users and stakeholders about the launch of the multilingual website.

3. Monitor the website’s performance and address any issues that arise.

VI. Maintenance of a Website in Multiple Languages

A. Regularly do content check ups as you translate on your site

1. Search for any translation issues that the most visited pages might have and correct.

2. Review if you language selection is properly adjusted to your visitors and analyze if you expand to other local languages.

3. Develop a system for updating translated content in all languages simultaneously, to ensure consistency across all languages.

B. Continuously monitor the website's performance in different languages

1. Use analytics tools to track website traffic and conversions in different languages.

2. Monitor the website’s SEO performance in different languages and regions.

3. Keep track of user feedback and address any issues or concerns that arise.

C. Address any issues or bugs that arise

1. Continuously monitor the website for any bugs or issues that may arise.

2. Address any technical issues or bugs as soon as they are identified.

3. Keep an eye on the website’s performance and address any issues that may negatively impact the user experience.

More about Multilingual WordPress

Affiliate Disclosure: Some links of products or services will send you to partner websites where we might get a commission by recommending their product & service. 

Table of Contents