What is a sales promotion and what is its relevance in business?
Sales promotion is a very important part of the sales process for any company or business, since it is used to complement advertising and personal sales.
Therefore, by making this combination of information and communication, it will be useful for us to make sales more effective. In other words, all personal selling and advertising will help us to provide the reasons why the customer should purchase a product or service.
On the other hand, sales promotions will provide all the reasons why purchases should be made as soon as possible.
Sales promotions will represent everything that is used as part of marketing activities, which serves to stimulate and boost all sales or purchases of a product through some incentives.