Weglot SEO: Best Practices for Managing Multilingual SEO
As businesses expand into new markets, creating a multilingual website becomes essential. But managing the SEO for a multilingual website can be a daunting task. This is where Weglot comes in.
Weglot is a translation solution that allows businesses to translate their website into multiple languages without any additional work.
In this article, we will discuss how Weglot manages the SEO of a multilingual website, and best practices for multilingual SEO.
Written by
- Redaction Team
- April 20, 2023
- Digital Marketing, Multilingual WordPress
Table of Contents
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Why use Weglot Translate for International SEO
Translate Your Website in Minutes
Weglot Translate provides an excellent solution for businesses that want to improve their international SEO.
One of the main benefits of Weglot is its support for subfolders and subdomains.
This means that businesses can create localized versions of their website for different regions, which can help improve their search engine rankings by ensuring that the relevant content is presented to users in their native language.
Furthermore, Weglot runs server-side, which means that it does not interfere with a website’s performance or server load.
With Weglot languages, businesses can add a new language to their website quickly and easily.
Overall, Weglot Translate is an excellent choice for businesses that want to improve their international SEO and reach a wider audience.
How Weglot Manages Multilingual SEO Strategy
Weglot translates your website into different versions for each language.
Each version has a unique URL for each language, with hreflang tags that let Google know you have different versions of the same page.
This helps search engines understand which language to display to visitors based on their location and language preference.
Weglot automatically creates these hreflang tags in the source code of your website.
The hreflang tags help Google to avoid duplicated content as the page is marked in different language which favors the indexing of these pages, meaning that your content will be displayed to foreign visitors without any additional work.
Translated pages will also be indexed and displayed to foreign visitors, without any additional work on your part. This makes it easier to expand into new markets and reach a wider audience.
Best Practices for Multilingual SEO with Weglot
To ensure your multilingual website is optimized for search engines, there are several best practices to follow. These include:
Translate Your Website
The first step to a multilingual SEO strategy is to translate your website into the languages of the markets you want to target. Weglot translates your website in minutes, making it easy to create a multi-language website.
Use Hreflang Tags
Make sure to use hreflang tags to let search engines know that you have different versions of the same page in different languages. This will help search engines understand which version to display to visitors based on their location and language preference. As well, Weglot add these tags automatically, so you don’t have to do any coding for these key international search engine optimization.
Use SEO Tags
Use SEO tags such as meta titles and descriptions with keywords for each language version of your website. This will help search engines understand the language of the page and favor the indexing of these pages. Weglot will automatically translate the meta data, but in case you want to do specific corrections, you can do the manual changes.
Use Alt Tags for Images
Use alt tags for images to help search engines understand the content of your website. This will also help visually impaired users who use screen readers to understand the content of your website. With Weglot, you can also translate the corresponding image by showing the one that is meant for a given language.
Use a Subdomain or Subdirectory
Use a subdomain or subdirectory to create versions of your website in different languages. This will help search engines understand the language of your website and favor the indexing of these pages. For WordPress it is recommended to have a subdomain structure, as the SEO Link Juice will be directed to a specific domain. But in platforms such Shopify, it is only possible to have a subdomain structure with Weglot.
Use SEO Plugin for WordPress
Use an SEO plugin for WordPress to help you manage the SEO performance of your website. This will make it easier to find these hreflang tags and other SEO metadata. Rank Math is a compatible plugin with Weglot.
Follow SEO Best Practices
Follow International SEO WordPress best practices such as using descriptive URLs and optimizing your website for speed. This will help you rank better in search engine rankings. Weglot is having available for Pro Plans and higher, the possibility to translate the URL slug.
Make Sure Your Website Is Indexed by Google
Make sure your website is indexed by Google by submitting a sitemap to Google Search Console. This will help Google find all the pages on your website and display them to visitors in search results.
Conclusion
Weglot is an excellent translation solution for businesses looking to expand into new markets. With its automatic creation of hreflang tags and multilingual SEO strategy, Weglot makes managing multilingual SEO easy and straightforward, allowing website owners to focus on growing their business without worrying about translation and SEO.
By providing translated content in different versions of the same page, Weglot helps improve search engine rankings and allows foreign visitors to access your website without any additional work required on your part. This can be especially helpful for businesses that rely on search engine traffic to generate leads or sales.
Moreover, Weglot’s backend integration with popular platforms like WordPress and Shopify means that website owners can easily translate their website in minutes, without needing to hire technical SEO experts. By following best practices in terms of multilingual SEO, website owners can help their website rank better in search engine results and attract new customers from different countries.
To make sure your website is fully optimized for search engines, it’s important to pay attention to SEO metadata, such as the meta description and image alt tags, for each language of the page. Additionally, website owners should make sure that their website content is translated correctly and accurately in order to avoid any negative impact on search engine rankings.
In conclusion, Weglot’s multilingual SEO capabilities make it an ideal solution for businesses looking to expand into new markets and attract foreign customers. With its automatic creation of hreflang tags and multilingual SEO strategy, Weglot helps website owners manage multilingual SEO easily and efficiently, allowing them to focus on growing their business without worrying about translation and SEO. By following best practices in terms of multilingual SEO and paying attention to SEO metadata, website owners can help their website rank better in search engine results and attract new customers from different countries.
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