Misleading advertising, how not to fall into the trap?
We have all fallen into the trap of misleading advertising. And the fact is that it is designed in such a way that almost no one can escape from its clutches.
In this article we want to tell you not only what misleading advertising is, but also a couple of examples that will help you to recognize it immediately.
What is misleading advertising?
When we talk about misleading advertising, we are referring to that which, in the rush to sell more, misrepresents or falsifies information, usually promising incomparable aspects.
Maybe you have heard of that product that was launched to the market touting unique features, when in fact it has the same features as any other product of its kind in the market. Leaving aside the fact that advertising has an informative purpose, no matter how simplified it is.
What people expect to know when paying attention to any type of advertising is what the product or service is, what are the uses that can be given to it, or the advantages that it can offer us as consumers, how it could benefit us in comparison to others, among other points.
The origin of misleading advertising could be seen in the need that some people have to take advertising not from an informative point of view, but from wanting to convince the consumer to opt for them, without even worrying about educating them about their product or service.
This is a completely erroneous position, but many have been using it for many years with the intention of justifying the exaggerations, or lies, that are experienced in their campaigns. Something that, in reality, has no justification, or need.
Many suppliers even hide behind the thought that users do not necessarily need to receive all the right and truthful information about a product or service. So they feel free to modify it as much as possible to try to make it just “a little more attractive”. This is not true.