External competitive advantage
The product: represented by those qualities that add value to a product for the benefit of the buyer, either because it provides additional advantages or offers a longer time of use, eventually saving money to whoever acquires it.
For this reason, the buyer tends to prefer it and, by acquiring it, raises a company's sales rates, positioning it advantageously with respect to others.
This type of advantage is surprising because it can lead buyers to purchase a product at a higher price than that offered by the competition, thanks to the promise of its benefits.
However, this process is not simple and involves a great deal of effort on the part of the company in marketing strategies to achieve the objective.