The importance of brands begins at the moment that the business intends to leave a mark, which, if we are honest, is what we should all be betting on.
It should be taken into account that, once the products or the service have been consumed, the only thing that remains in the customer’s mind is the brand that has left him satisfied, so it could be considered as the most important intangible of any company.
Keep in mind that, once you leave your mark based on the brand, it will be unmistakable, something that will last in the memory of your consumers, and that will give them the possibility of coming back to you thanks to the differentiation you achieve with respect to your competitors.
We must take into account that we live in a world where the commercial offer, whether of products or services, is enormous. And the vast majority of these, whether you want them to or not, will end up being similar. So having the power to differentiate yourself from the crowd is a huge benefit.
And yes, we know that part of the decision to buy a certain product, or hire a service, has to do with its features, and also with the way it looks, but we don’t always base our choice on that alone.
If you are still wondering why brands are important, you should know that for us the reputation, opinions, what we believe, all this is directly associated with the brand of the product, being able to better evaluate and help us make a clearer decision of what we really want.