The definition of creative identity refers to the group of values that make up a company’s vision of the world.
Among all these are its endomarketing actions, the posture it adopts in different situations and also the image it wants to cultivate of itself. Brand personality is also important.
However, we must see the corporate identity of a company as something that goes far beyond simply the appearance of the business, since it is related to both cultural and organizational issues that are of vital importance to itself.
Among the different names given to this concept we have corporate identity, also referred to as corporate identity, and it is of great popularity since it is a fundamental aspect for companies regardless of their size or segments.
The identity, apart from being relevant to the relationship with employees and customers, helps to clearly represent what it is, what its values are, and the way in which it can relate to the rest, and give a clue to their behavior.
That is why the elements that make up the corporate identity are clearly a mixture of the essential and visual aspects that each company must work on.
When any of these fails then it could be said that the identity will be in questionable moments.
Now, let us briefly talk about what is not corporate identity, since many people believe that the logo is the one who represents the essential characteristics of a company.
The truth is that it is not, this is only one of the aspects of identity, but it is not the whole concept.