What is a sales funnel and what is it useful for?

Today we will talk a little about what a sales funnel is and what it is useful for, because if you have been in digital marketing for a long time you may have already heard or know a little about it.

But on the other hand, if you are new in this world, maybe it is an unknown topic for you.

Therefore, we will help you to expand all your knowledge about sales funnels, which are also known as conversion funnels or marketing funnels.

What is a sales funnel and what is it useful for
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What is a sales funnel?

To understand what a sales funnel is, we must begin by defining what a conversion funnel is, also known as a sales funnel. 

The sales funnel is a tool or a structure where there are steps that a user or a potential prospect takes to become a customer of our service or product.

To put it more clearly, we will say an example: When a company that specializes in the computer market, it will have a conversion funnel that will start from the advertising campaigns that are carried out, either in social networks.

Then going through the process of education about the product or service to people who have come through advertising that was done in networks. And it will end with the people that after the education process was done, have decided to buy the product in the online store, which in this example would be the computer.

Sales data
Sales chart

What is the sales funnel for?

We have already told you a little about what the sales funnel is, but now we will tell you what the sales funnel is for so that you can understand a little more about the importance of implementing it in your business.

Building trust

One of the main keys to selling on the web is that you have to have confidence. Selling a Hight Ticket product to a specific group of people who do not know us is very complicated.

To do this, the first thing we must do is to gain the trust of potential customers and show them that we are a great reference in the sector where we are. We can achieve this with the sales funnel.

Transforming strangers into customers

Here’s a fact that will help you a lot: 75% of potential customers are not ready to buy. What does this mean? That if we show our sales ads to people who are not ready yet, we could get the opposite of what we want.

Another important fact is that 80% of people tend to abandon websites without having taken any action on it. So you need to create an impact to finish the purchase decision of customers.

Increasing turnover

When we create a sales funnel that is quite effective, we are going to have more elements than you think. But still, in order for the funnel to become profitable, it must have a front end and back end.

In other words, offers that are visible and also other offers that are not so visible until the customer takes a series of steps. This will allow us to offer products that are complementary and related to the main product.

How does a sales funnel work?

The sales funnel works with a conversion process from a prospect to a lead and finally to a customer.

This makes it a very important marketing tool.

Now we will explain what is the conversion process of a product or service we are offering.

Then we will explain what are the phases of the sales funnel:

First phase: Getting prospects

This first phase of the sales funnel will start with the search for prospects. To do this, we must go towards people who do not know the product we are offering, we will call this type of people “cold traffic”.

Now, in order to convert them into prospects, we must carry out a Facebook campaign that is mainly directed to people with this type of traffic and who feel an interest in technology.

Within the advertising that we will make to the cold traffic audience that we make through the Facebook social network, it is best to use a link to a landing page or landing page, which has the function of hosting people who come through advertising and leave data.

This first phase of the sales funnel will end when the prospect reaches the landing page, which can awaken the desire to consume the product.

Second phase: leads, leads and even more leads.

All the people who enter the landing page will become prospects because they have a certain interest in our product or service.

And when people have left their data, they automatically become leads.

Leads are basically that, all the people who register on the landing page.

Within the funnel, the next step is to classify and filter all the leads.

The first thing to do is to start with the education process of all the leads that have arrived after the advertising campaign.

Third phase: MQL

In order to move to the third phase of the sales funnel, it is necessary to filter all leads.

This can be done through a typeform or form, where leads can provide even more data.

When the leads leave more data they become Marketing Qualified Leads (MQL). Since they have shown a certain interest in our product or service.

Once they have been identified as MQLs it is time to move on to the next phase that will look for the sense of urgency on the part of the leads.

Fourth phase: SQL

For the fourth phase, you have to look for the leads that actually have the intention of wanting to buy the products or services you offer.

To do this, you have to implement actions that will let you know which leads best fit this description.

This can be done by generating a sense of urgency, in other words, by generating a reason why the product or service should be consumed immediately.

This new list we have created is called Sales Qualified leads (SQL).

In this fourth phase what we are looking for is to awaken people’s feeling of desire for the product or service we are offering.

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