Have you ever come across websites that have business units in different countries, but only rank in one?
This happens because they are not able to comply with the guidelines of search engines, such as Google, for example, so that the content is positioned internationally.
The importance of international SEO lies in the opportunities.
It should be understood that those sites that do not have any strategy, or do not implement it correctly, what they do is lose opportunities for their business because they do not become visible in their target markets.
From this point on, you can become a little more aware of why it is important to take care of international SEO, since it will be the key strategies that will help you reach all those countries, or regions, that have a certain level of importance for your business, specifically speaking.
Apart from that, it should be taken into account that when these strategies are carried out in the right way for the business it should not be seen as an unaffordable investment.
If managed correctly, this investment will generate a high return making it, in most cases, worthwhile.
If you are looking for a more technically oriented answer, in order for Google to give you visibility, improving your results for a particular region or language, the algorithm will have to understand your site’s content perfectly.
Otherwise, the problems will start.
In case you have a web project that will go beyond a region, or country, it is important that you follow all the guidelines of international SEO, and Google’s specific standards, as this is the only guarantee that you will gain positioning in the countries you hope to reach.