Is SEO Dead in 2026? No. Lazy SEO Is.

Is SEO Dead in 2026 No. Lazy SEO Is

Skip the BS. Every time Google rolls out another AI feature, the same tired chorus starts: “SEO is dead.” “AI tools killed organic.” “Why bother ranking when the answer shows up right on the page?” It’s 2026. AI Overviews are everywhere. Zero-click searches are the new normal on a huge percentage of queries. And yet […]

How Redirects Hide Original Traffic Sources

How Redirects Hide Original Traffic Sources

A redirect can make one perfectly ordinary customer journey look like several unrelated visits. Google gives a blunt example: without cross-domain measurement, one person moving between two root domains can be recorded as two users and two sessions. The identifier designed to prevent that split expires after just two minutes, according to Google’s Tag Platform […]