Previously, business strategies were planned with a long-term vision, thinking about where they would be in 10, 20 or 30 years. Long hours are spent analyzing the budget, the objectives of growth and the expansion decisions, those issues are involved in the planning agenda.
A very important thing within the organic business growth is to increase more revenue to complete these objectives for various activities.
A crucial element for the company has always been the marketing department.The marketing efforts of companies focus on meeting the goals set by managers to achieve what it is stated in the strategical plan.
However, nowadays a plan with more than 5 years is difficult, due to the constantly changing environment. Moreover, if the marketing department has decided to fully enter the digital sector, there is needed total flexibility to have a reaction capaity at any time.
The Digital Marketing consists of different aspects that must be taken into consideration for reaching great potential and maximize their return on investment.
One of them, and I will be developing along this post is about Social Media Marketing Plan.