Segmentation in digital marketing offers you many tools that allow you to capture the information you need to develop the perfect strategy, even more than the traditional market offers you. You have email marketing, automated marketing, retargeting, among other digital strategies.
Another point to consider in the importance of segmentation in advertising is that it will help you to sincerify the information that is of value.
Nowadays, thanks to social networks and technology, we have at our disposal a lot of information that, if used correctly, will boost our company. For this we have to establish criteria that allow us to purify what we can use to our advantage and discard what is not useful.
If you are still wondering why segment the market, remember that when you know in greater detail what your target audience wants or needs, it is easier to create marketing strategies to achieve it.
In addition, through market segmentation in digital marketing, we can establish personalized content according to the sales funnel; for example, share a totally free e-book for a specific target of leads (followers) to encourage future purchases.