The definition of social media marketing refers to all those activities and measures that are used in social networks, redundantly, with the purpose of creating business opportunities, increasing the reach and loyalty of our customers, or target audience.
For many, social media marketing has come to be seen as a form of public relations and customer service.
However, the first objective to have when considering one of these strategies will always be to increase traffic, CTR and reach.
On the other hand, there are those who rely on the concept of social media marketing in order to build long-term loyalty with their customers.
It is from here then where you can also move on to thinking about influencers, and marketing that is created to go viral.
It is worth noting that this was not always seen as an opportunity to generate more business, as when the most popular social networks were created (as is the case with Facebook, Twitter, or LinkedIn) there was really no idea that they would serve as public relations and marketing tools.
What has made many marketing companies now take their strategies to these platforms is the fact of the large amount of users that are registered on them. This has made it undeniable that a direct contact channel is created with the customer, and the reach is increasing more and more.
Undoubtedly, nowadays, creating social media marketing strategies is a wise choice even for those products, services or brands that are offered on a smaller scale. So it is an option that should always be kept in mind.