The definition of the business model tells us about a tool prior to the business plan that allows us to define, with total clarity, what will be offered to the market.
Understanding then that some of the most important points to define at that moment are how the offer will be made, which is the public to whom it is expected to sell, and how the income will be generated.
We can then affirm that it is a tool of analysis that gives the possibility not only to know who you are, but how to do it, what is the cost, the means that you need to use, and also the sources of income that you will have in relation to all of the above.
Many experts affirm that the importance of defining a business model lies in the fact that it acts as a DNA, where it will not only allow you to see how everything is done, but will open the doors to modification, allowing you to always polish, change and even mold.
A common mistake when talking about these models is to lock in the idea and say that it is only a company’s way of making large amounts of money. And, although it can be taken in this way and be a good idea, it goes beyond that.
The business models that work today are those that create value for the customer.
This means that they have a clear value proposition, able to reach the customer, to make a difference, and to establish strong ties with the customer, building loyalty and making them feel special.