Weglot SEO – 🔗 Increase Website Traffic Internationally
When doing an International SEO Strategy, it is neccesary to have one of the best WordPress translation plugins.
In this article, we give some tips about Weglot SEO and how this multilingual plugin can help to gain international traffic by improving search engine rankings.
Written by
- Carlos Barraza
- Digital Marketing, Multilingual WordPress
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Table of Contents
Weglot and Rank Math - WordPress SEO Plugin
One of the things that is required to work SEO in WordPress is to have a SEO plugin.
Rank Math has become one of the best SEO WordPress plugins of the last years.
Probably, Rank Math can outrank Yoast as the SEO plugin that has more features that can really help WordPress Websites to rank better in search engines.
Weglot and Rank Math are totally compatible.
WordPress users can securely combine these two WordPress plugins if they want to work on their International SEO.
Weglot and Rank Math can be installed for free from the Plugin Dashboard are of WordPress.
But of course, in both cases, if more features are needed, then they have paid versions.
Once both plugins are installed, one big SEO tip is to do the On-Page SEO.
The original language content should be optimized in its title, description, images and content.
Rank Math with its Content AI gives WordPress users the suggestions to imrpove the content so that it has more possibilities to rank better.
The focus keyword can be added in the Rank Math tab.
Also, Rank Math will give the feature to set the Title and Description.
Here it is recommended to include the keyword.
Weglot will do the automatic translation of this content, but it is also recommended that there is an analysis of the keyword in the desired language.
With a proper international Keyword Research, the website owner can target smarter his or her content.
Weglot has the ease to edit the translations from the dashboard.
The recommended way is to use the Visual Editor to watch directly what content is going to be translated manually.
Here the keyword optimization can be done of the target language.
Weglot SEO - Title and Description Translation
In the Weglot SEO button of the Visual editor, the user can translate the Meta Title and Description of the page.
As well, if Weglot automatic translation is not properly translated to the desired keyword, the user can do the adjustments.
Weglot will automatically have in the page code the translated Meta Title and Description.
This translated Title and Description will be the ones appearing in the international search engines.
Weglot SEO - Url Slug Translation
Another element that is recommended is to translate the URL slug for International SEO.
In Weglot, this is possible to do only in the Advanced Plan and better plans.
One of the differences between WPML vs Weglot, is this point, because with WPML CMS plan, you can start translating the URL Slugs.
In the Werglot Dashboard, the user must go to the Translations Tab.
There it can be seen the URL Slugs section, and the user can search out for the page url that it is desired to translate.
Weglot doesn’t translate the URL by visiting the page, this process has to be done to be translated.
Once the URL is located, the user can click on the auto translate button, or type manually the translated version of the URL Slug.
Here it is also recommended to have the Keyword in the localized optimization.
Weglot SEO - Add Hreflang
Weglot automatically adds the Hreflang to WordPress.
The Hreflang will help crawlers to understand the content of the website.
This code tag states that there is an alternative of the content, but in another language.
With the Hreflang, The website avoids being marked as duplicated content.
It is important to have the Hreflang for International SEO, this way search engines will also understand and know which content and in which language should be shown.
In terms of International SEO, Weglot is one of the best translation plugins that fulfills the requirements to help WordPress Website owners to rank internationally
