When we talk about assertive communication we are referring to that style of communication in which we are able to express our ideas, feelings, and needs in a direct, calm, confident and honest manner.
It is important to emphasize that many people come to think that when you are direct, confident, and even honest, what you say may hurt. However, in this case, to complete the concept, we also have that it is a way of communicating in which we are empathetic and respectful with others.
So, we can take it as a diplomatic way of communicating, which is also balanced. In this way we can share our point of view, and also defend our rights, without disregarding the feelings that others may have, and always respecting both their rights and their beliefs.
Now, what is assertive communication also talks about when we communicate, redundantly, taking responsibility for our emotions. Without feeling responsibility for that of others, blaming them for what is happening, or judging them in any way for whatever it is that comes into context.
The University of Warwick, in the UK, also tells us that assertive communication is when we are able to say what we want to say, when the time is right, resulting in the fact that we feel good once we let it out of our mind.
They continue their concept by clarifying that it is when we respect our needs and desires, as well as those of other people. But we do not fail to indicate clearly what we expect, and we insist that our rights are also considered and given the relevance they deserve.