Video Marketing Statistics in 2002 | Video More Effective Than Text
Video marketing is without a doubt one of the most effective, prevalent forms of content on the internet at the moment. The popularity of making videos and consuming them has skyrocketed in the last few years, especially thanks to the rise of TikTok, Instagram Reels and even Facebook videos. YouTube hasn’t lost out on the trend either.
Brands that are capitalizing on video marketing are seeing some amazing returns on their investments. Video gets you higher engagement rates, better brand awareness, and more sales. The problem is, making videos is potentially a time-consuming process, and it’s far easier to make a bad video than a good one.
That’s why it’s important to go in with a firm plan and the assistance from people with the right skills. When done right, videos are the best way to entertain, engage, and inform your audience.
If you’re still on the fence about investing in video marketing, let’s look at some stats that show you why it’s so important:
Video Makes Up 82% Of Internet Traffic
Video is simply what people want. 82% of all traffic online—posting and consuming—is video-based. That is the very definition of “the vast majority” and it needs to be paid attention to. If you aren’t making video content part of your digital marketing strategy, you’re getting left behind.
It’s also important to note that video marketing is not a trend that will die out. As technology advances and as massive changes happen around the world, video has become the number one means of communication.
During lockdowns due to the pandemic, videoconferencing became the norm for many people—this goes for both work-related meetings and social conversations. In the first quarter of 2020, live streaming increased by 99%, which was largely due to the pandemic.
It’s never been easier to make videos thanks to the advances in technology. The latest smartphones offer high-quality video recording, and you can get free or relatively cheap software and apps for editing. The ability to record, animate, edit, and share is in the hands of just about everyone now.
86% Of Marketers Say Video Generates Leads
Being able to see a direct correlation between your marketing efforts and the leads that come in for sales is like gold. It’s a critical part of any marketing, and with video, it really works. Those who work in marketing are saying that they’re actively seeing an increase in lead generation this year thanks to the videos they’re creating for their brands. What’s more, this number is going up too. It’s up 2% from last year and 5% from 2019.
With a higher number of leads coming in, a brand has a higher chance of making sales. This leads to a direct boost to a business’s bottom line. Yes, video marketing can be more costly and time-consuming than other forms of digital marketing. However, the rewards are worth it.