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Video Marketing Statistics in 2002 | Video More Effective Than Text

Video marketing is without a doubt one of the most effective, prevalent forms of content on the internet at the moment. The popularity of making videos and consuming them has skyrocketed in the last few years, especially thanks to the rise of TikTok, Instagram Reels and even Facebook videos. YouTube hasn’t lost out on the trend either.

Brands that are capitalizing on video marketing are seeing some amazing returns on their investments. Video gets you higher engagement rates, better brand awareness, and more sales. The problem is, making videos is potentially a time-consuming process, and it’s far easier to make a bad video than a good one. 

That’s why it’s important to go in with a firm plan and the assistance from people with the right skills. When done right, videos are the best way to entertain, engage, and inform your audience.

If you’re still on the fence about investing in video marketing, let’s ‌look at some stats that show you why it’s so important:

Video marketing statistics
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Table of Contents

Video Makes Up 82% Of Internet Traffic

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Video is simply what people want. 82% of all traffic online—posting and consuming—is video-based. That is the very definition of “the vast majority” and it needs to be paid attention to. If you aren’t making video content part of your digital marketing strategy, you’re getting left behind.

It’s also important to note that video marketing is not a trend that will die out. As technology advances and as massive changes happen around the world, video has become the number one means of communication. 

During lockdowns due to the pandemic, videoconferencing became the norm for many people—this goes for both work-related meetings and social conversations. In the first quarter of 2020, live streaming increased by 99%, which was largely due to the pandemic.

It’s never been easier to make videos thanks to the advances in technology. The latest smartphones offer high-quality video recording, and you can get free or relatively cheap software and apps for editing. The ability to record, animate, edit, and share is in the hands of just about everyone now.

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86% Of Marketers Say Video Generates Leads

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Being able to see a direct correlation between your marketing efforts and the leads that come in for sales is like gold. It’s a critical part of any marketing, and with video, it really works. Those who work in marketing are saying that they’re actively seeing an increase in lead generation this year thanks to the videos they’re creating for their brands. What’s more, this number is going up too. It’s up 2% from last year and 5% from 2019.

With a higher number of leads coming in, a brand has a higher chance of making sales. This leads to a direct boost to a business’s bottom line. Yes, video marketing can be more costly and time-consuming than other forms of digital marketing. However, the rewards are worth it.

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Brands Get 41% More Web Traffic When Using Videos

The stats are clearly showing that you get more interactions when you use videos for your marketing. Videos are resulting in website traffic from search engines increasing by 41% for brands that are using it well. 

If you have videos on your website and apply the proper SEO techniques, search engines like Google will rank your website high ‌on their pages. This means that more people will find your website and those will be people who want what you’re providing.

YouTube is owned by Google, meaning that the search engine giant links your SEO to any videos that you put up on the platform. It can be a major win for your brand if you have content that performs well on YouTube.

96% Of Consumers Have Watched An Explainer Video To Learn More About A Brand

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Next, let’s look at why videos are so successful in lead generation and boosting sales. Essentially, it’s because people actually want to watch videos. 

If you have a product or a service that you want to show off, an explainer video is the perfect marketing tool. Consumers will watch the video to see how the product works or how you go about providing the service. This gives them a far greater understanding of how your brand operates and what you can provide for them.

In a survey by Wyzowl, they discovered that 96% of consumers watched explainer videos. This translated to 88% of those consumers being convinced to make a purchase after watching the video with real-world, physical products. 78% of those consumers said that explainer videos convinced them to download software or a mobile app.

People Retain 95% Of The Message In A Video

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But why is video so effective? It’s because our brains tend to retain the information that we receive via video format better than any other format. 

The human mind tends to retain 95% of the message when we watch a video, but only 10% of that ‌same message if we read it in text. That means a video showing off your brand will give you far greater brand awareness and insight into what you sell to the consumer than any blog post, news article, landing page, newsletter, or any other piece of written marketing.

The reason behind this is that a video is visual and our brains can process visual information a lot quicker than they can text. Around 60 000 times quicker. 

We are programmed to interpret visual stimuli as quickly as possible because it could save our lives. This primal instinct is the major difference in video marketing and it’s why you need to get in on this online marketing trend.

Capitalizing On Video Marketing Is The Answer

The stats don’t lie. 

If you’re ready to improve your digital marketing strategy, you need to add video content. It’s effective, engaging, and forms an instant, lasting impression. From TikTok to Instagram, YouTube to Facebook, videos are taking over the web and the way we market to our target audiences.

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