In principle, the most important reason to use video marketing as a strategy is the marked trend that has reflected its use on the Internet.
In addition, the relevance that has acquired the use of video marketing in conjunction with the added content in the form of text is overwhelming and has prompted many companies to base their strategies on these audiovisual resources.
On the other hand, the use of video marketing within business strategies is fundamental, thanks to the undeniable advantages it offers, not only to businesses but also to the users themselves.
Currently, the giants of the industry have created departments in their companies specially focused on the development and dissemination of audiovisual material, both for their website and their social networks, even often have technical staff trained for it.
All this in order to position your site among the top of the search engine, increase traffic by attracting users and enhance the visibility of the company.
In this sense, if video marketing has worked for the giants of the industry, this means that this is the way forward.