7 Best digital marketing strategies for B2B
The best digital marketing strategies for B2B offer us alternatives and better ways to attract customers and create leads, besides being very effective to increase other values of our company to interested parties.
However, it is a more extensive topic than we think, but in this article you will find everything you need to know the best digital marketing strategies for B2B today Discover it!
Written by
- Redaction Team
- Digital Marketing, Social Media
Table of Contents
Advantages of digital marketing for B2B
There are many advantages of digital marketing for B2B, but we will highlight the most important ones in the following list:
- With digital marketing, it's easy to measure results and other important variables when it comes to knowing our reach, strategy results, sales and more.
- Nowadays, most people around the world use social networks and other platforms to find products and services, where a good digital marketing strategy can be the key to position our product.
- Another great advantage of this type of marketing is its flexibility, where we can make decisions quickly based on the data or results obtained.
- The idea of using the best digital marketing strategies for B2B1 brings us the opportunity to segment quickly, focusing on our target audience in a simpler way or another interesting segment with the necessary modifications.
- You can create a community or many followers, these can be attentive to new promotions or publications, being of great importance today to be recommended or increase our customers.
- The number of actions and decisions you can make with B2B strategies are very broad, offering more options to small and large companies.
Digital Marketing Strategies for B2B
Using LinkedIn Sales Navigator
Do you know LinkedIn Sales Navigator? Well, you should! This world-renowned platform for finding jobs has made available its network of companies and clients so that your product and service can quickly reach those who meet the profile.
In other words, if your service or product is about software to automate processes, all users of the platform will receive a message about your project.
However, the use of LinkedIn Sales Navigator is not free, where you can opt for different subscription prices depending on your needs:
- Sales Navigator Professional: $80 per month or $779 per year, where you can enjoy the benefits of the platform, where your project, service or product will be advertised. Ideal for freelancers and sales representatives.
- Sales Navigator Team: $135 or $1,240 per year, will give you access to better tools. Ideal for sales groups, you'll have unlimited messaging and better ways to get a response.
- Navigator Enterprises: The price of this service is to be agreed upon depending on the needs of your company, one hundred percent sure that you will have very good offers in the short and long term.
In addition, you will know who visited your profile, so you can get an idea of the users or people who are looking for your service or product. It will alert you of new prospects or competing companies, with the idea of improving your project or comparing it.
Undoubtedly, the use of LinkedIn Sales Navigator can increase all the goals you have set for this year, due to the large number of people around the world who use this platform and the options they offer you.
Creation of whitepapers for B2B
White Papers are a really good form of advertising, where readers can learn about benefits, promotions or advantages of your service or product, where it will be necessary to use strategies to capture attention and seek a response from the reader.
Whether it is to subscribe on a web page, offer their email address to receive promotions, fill out a survey or attend an event.
However, it is more complex than it seems because depending on our audience we can create White Papers for business or marketing purposes, among many others.
You can find templates or ask for advice to improve the effectiveness of your White Papers, being one of the best digital marketing strategies for B2B.
Do not forget, the objective of a White Paper to promote yourself is to go to the key point, whether it is a subscription, test the item or service, fill out a survey, among others.
YouTube for B2B
Although social networks are the best platforms to promote a product or service, there is no doubt that many people continue to use YouTube as the favorite video platform worldwide.
That is why creating a channel with your project is essential to attract new customers, as well as to show the greatest advantages and take advantage of it as a form of interactive information, where you can observe the comments and opinions (positive and negative) to improve your project.
With all this we do not mean that there are no other video platforms that are of great importance, but the statistics are very clear when you want to look for the most viewed video platform today.
Creating a YouTube channel for B2B4 is quite simple, optimizing it is the real challenge, but if you have a marketing strategy already in place, you will know that it will only take a little time to upload the necessary videos to make yourself known.
Likewise, it’s very synergistic with a website, social media and other platforms that you’ll also want to target… Which brings us to the next point.
SEO for B2B
SEO or Search Engine Optimization, also known as Search Engine Optimization, is a set of strategies that can help us create a presence on the Internet using the words that our potential customers use to search for our product and service.
For example, if our business is a sneakers business and we want to position ourselves in Google, it will be of great importance to know that the most searched words are “ballet shoes” and “15 years old sneakers”.
This can help us to include them in our website and be recommended more quickly by search engines when a potential customer searches in Google.
There is no doubt that this is one of the best digital marketing strategies for B2B, as it works for any search engine today, whether we are talking about Google, Yahoo or others.
Many also use these parameters for social networks, either in the form of tags or publications with very good results, so do not miss this way to position your business.
Content marketing for B2B
Like everything we have talked about in this article, content marketing for B2B is about positioning strategies with the aim of persuading potential customers and companies to purchase our product or service.
To do this, we must understand that these (quality) contents are not intended for consumers, but for those with decision making in companies.
And how do we do this? By differentiating ourselves from consumer marketing, where we do not seek to impact or solve a need, but to capture the attention of companies with statistics, well-founded projects or revolutionary ideas.
Don’t misunderstand us, it is not wrong to think about solving problems for companies or satisfying their needs as a consumer, but to think beyond a client and increase it to an organization or group.
I’m sure it can help to think that consumers are mostly looking for entertainment and to satisfy day-to-day problems, while organizations want to be more productive and effective with their services.
Marketing Automation and Email Marketing
Automated systems give us a lot of freedom to dedicate ourselves to other aspects of the business or project, plus we can be sure that the work will be very well done.
An example of this is Email Marketing where receiving promotions, month offers, notices of new products or services, among many others, are very useful to get response and keep us in the minds of our customers and potential customers.
Automating these emails is not difficult, we simply request a survey or a registration form on the web where we fill out a database, and then ask the user if he/she wants to receive news, offers or other promotions of our project.
Surely you have entered many pages like this or have sent many emails like these to SPAM, but it would not be one of the best digital marketing strategies for B2B if it did not work or give results.
Advertising on B2B Websites
Advertising or the use of ads can help us if they are very well thought out, we recommend for this case to know our target customer or segment our audience, in this way we can place the ads in the right places to get a response.
But in other cases it will not work, unless we can correctly segment our target audience, otherwise, we will not receive clicks from people interested in our product or service.
In case of doubts and queries when it comes to finding the best digital marketing strategies for B2B, you can leave it in the comments, we will respond as soon as possible to help you with your request.
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