7 SEO Localization Strategy Steps to increase Traffic
Websites that are aiming to grow their traffic have a great opportunity to reach new readers, visitors and customers by applying a SEO localization strategy.
It is not a secret the advantages of the internet for businesses, and those who want to grow overseas can easily do it with the support of a correct SEO localization strategy.
Following up we will discuss what are the advantages of developing a search engine optimization localization strategy, the difference between SEO Localization and SEO translation, and we share the steps that are helping us to reach new visitors from all around the world.
Why develop a SEO Localization Strategy?
SEO experts already know the advantages of this digital marketing strategy to grow the volume of traffic that a website receives.
There might be the misconception that SEO is a free tactic to gain visitors, but certainly, the investment is done in several areas of SEO such as content creation, blogger outreach, link building, keyword research tools, and some other SEO tools to optimize a website.
But overall, it lowers the customer acquisition cost in comparison to other digital marketing strategies such as SEM, social media ads, or email marketing.
The traffic that is obtained from search engines already has a user intent behind what they are looking for, bringing up better opportunities to reach business targets.
A successful SEO strategy will be the one that is paired to business goals and also understand the needs of their visitors search.
In terms of International SEO strategies, the focus in mind is to go global and reach a wider audience.
A fast business expansion with the help of search engines is possible with website localization.
Business owners who have a global SEO mindset, or who have SEO specialists on their teams, can be achieving great success just by implementing a localization SEO strategy.
As our efforts to grow our website, we have implemented a localization SEO strategy that has helped us to gain ranking in search engines in different countries for SEO keywords.
It has been more than a year that we have strongly focused on content localization, but we still have been missing more work on international link building.
As you can see in the graphic, by the end of 2021 we saw an increase on clicks in Google Search Console, but afterwards we have been stable in the number of clicks in 2022.
As well, with our global SEO tactics, we have reached visitors from all around the world in the last year.
Our SEO efforts focus for the rest of the year is to keep up the SEO translation, content localization, the use SEO tools such as Writerzen to optimize content, and to focus even more on international link building.