A landing page is a section that is elaborated within the company’s website, with the purpose of converting users who access it into leads and then into customers who make purchases.
This type of pages are usually simple or not very elaborated and contain concrete information, as well as a form where the users can put their data if they wish to share them.
These pages are made as simple as possible, so that the user is not distracted and can focus all their attention on what the creators want: to convert the user into a lead.
Although all visits to a website are good, those that convert into leads are the most important because they can generate profits by consolidating customers and making purchases.
Generally, this type of strategy is based on an exchange, where the user is offered something of greater value in exchange for their data, i.e. a gift that can only be accessed by filling out the form.
These gifts can be e-books, calendars, fonts or others, depending on the nature of the site.
It is also valid to offer offers, coupons or similar that result in the conversion of users to leads.