How to learn SEO for free by yourself in 2023

How to learn SEO for free by yourself
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There are many reasons to learn SEO by oneself.

The most important reason is that it is a rapidly changing field and one needs to be constantly updated in order to maintain an edge over the competition. Secondly, SEO is a complex field and there are many facets to it.

By learning it oneself, one can develop a better understanding of how each facet works and how they all work together.

Finally, by learning SEO by oneself, one can develop tailor-made strategies that are specific to one’s own business goals and website.

If you want to learn and teach yourself SEO then keep reading.

What is SEO in marketing?

SEO is an acronym for “search engine optimization” or “search engine optimizer.”

Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation.

That is why it is important to contact people that has experience.

Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

As you want to become yourself a SEO expert, you can do it as well, as in any other profession it takes time to learn what are the requirements to do the job, and so to learn about SEO is a practice that requires time, as the results of SEO work do need patience to see the search results in the long term.

Why learn search engine optimization?

Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web organic traffic levels and improving the visibility of the site.

There are many benefits to learning SEO, including the potential to earn more money from your website or blog, as well as gaining a better understanding of how Google search engine crawlers works.

In addition, a SEO strategy can help you attract more visitors to your site, which can lead to increased brand awareness and improved sales.

There are many advantages of learning SEO skills.

Many SEO education can help you improve your website so that it is more visible to potential customers, and it can also help you to attract more visitors to your site.

Additionally, to learn more about SEO can help you to improve your website’s ranking in search engines, which can lead to more traffic and higher conversion rates.

Finally, SEO today can also help you to save money on advertising and marketing costs by helping you to reach your target audience more effectively.

How to learn SEO by yourself?

There is no one-size-fits-all answer to this question, as the best way to learn SEO will vary depending on your level of experience and expertise. 

There are a number of ways that you can start learn SEO by yourself.

One way is to read articles and books on the subject.

Some general tips on how to learn SEO include studying online resources, SEO news from Search Engine Land, attending conferences and workshops, and networking with other professionals in the field. 

You can also find a lot of information on the internet.

The best way to learn SEO is to get experience by working on projects with other people.

Experimenting with different techniques and strategies is also important, as this will help you find what works best for you and your website.

Learning by doing is probably the best way to create your personal guide to SEO.

Digital Marketing SEO Fundamentals

Digital marketing and SEO go hand-in-hand.

To have a successful digital marketing strategy, you need to make sure your website is optimized for search engines.

This means understanding the basics of SEO and using the right techniques to improve your site’s visibility and ranking.

SEO is an important part of digital marketing because it helps people find your website when they’re searching for products or services online.

By optimizing your site for search traffic, you can increase your chances of appearing in the top results for relevant searches.

This, in turn, can lead to more traffic and more customers for your business.

To get started with SEO from scratch, you need to understand the basics of how search engines work and what people are searching for.

Once you have the understanding of the basics of search, you can start using the right techniques to improve your site’s ranking.

Some of the most important aspects of SEO techniques include keyword research, backlinking, and content optimization.

Digital marketing is a broad term that covers a range of marketing activities.

It includes everything from social media marketing to email marketing and beyond.

And the SEO world is just one part of it.

However, by understanding the basics of digital marketing and SEO knowledge, you can create a strong foundation for a successful online marketing strategy.

Keyword Research

Keyword research is the process of finding and selecting keywords that are relevant to your business or website.

Keywords are the foundation of search engine optimization (SEO) and can be used to drive traffic to your website through organic search.

The goal of keyword research is to find keywords that are relevant to your business or website and that have a high search volume, which indicates that they are frequently searched for by users.

There are a number of different methods for conducting keyword research, but all of them involve using data from search engines.

This data can be used to identify which keywords are being searched for most often, and which ones are associated with high levels of traffic.

Keyword research is an important part of any best SEO or online marketing strategy, as it can help you to identify the best keywords to target for your site.

It can also help you to avoid targeting keywords that are not relevant to your topic, or that are not being searched for by potential customers.

Some software examples that you can use to do your keyword research analytics are Google Keyword Planner, Ubersuggest, Writerzen, Ahrefs and Semrush.

Most of these tools by typing the keyword on their search bar, they will deliver you the keyword difficulty, which states how difficult it is to rank for such keyword, the search volume, the cost per click in case that you are planning a search engine marketing campaign and they will also show related keywords.

Writerzen Keyword Research

Writerzen logo

If you’re serious about getting your writing seen by others, then you need to put some effort into keyword research.

Writerzen is a great tool for helping you find the right keywords to use in your titles and tags.

By using this tool, you can see which keywords are being used most often, and which ones are most likely to get your writing noticed. With a little bit of effort, you can make sure that your writing gets the attention it deserves.

Semrush Keyword Research

SEMRush logo

Semrush is a powerful and comprehensive keyword research tool that can help you find the right keywords for your website or blog.

With Semrush, you can get detailed information about keyword difficulty, search volume, and competition.

You can also use Semrush to find related keywords and phrases.

Link Building - Off-Page SEO

Link building is the process of creating inbound links to a website with the goal of improving search engine rankings.

Backlinks from high-quality websites can also help to improve your off-page SEO signal.

Link building can be done by acquiring links from high-quality websites, creating great content that others will want to link to, or by using link bait.

Link building can be an extremely effective way to improve the visibility and ranking of your website in search engine results pages (SERPs).

By creating links to your website from other high-quality websites, you can increase the number of “inbound” links pointing to your site, which is a key factor in determining your SERP ranking.

Link building can also help to increase traffic to your website by giving users more ways to find it.

Additionally, links from high-quality websites can help to build trust and credibility for your website.

There are different methods to analyze if a link is worthy of obtaining as there are some metrics given by MOZ and Ahrefs which assimilate a ranking score of a website.

Moz delivers the Domain Authority and Ahrefs delivers the Domain Rating.

In both cases they rank websites from 0 to 100, which the higher the better.

As well, it is important to consider that the webste you are obtaining the backlinks from does have organic traffic, meaning that the site is already indexed

There are many other factors that contribute to off-page SEO signals, including social media engagement and brand mentions.

Social media engagement can help to boost your SEO signal by increasing the reach and visibility of your content.

Brand mentions, either on social media or on other websites, can also help to improve your SEO Performance.

There are some platforms that can help you to build up links easier such as Adsy, Publisuites, Linkatomic and Getlinko.


Adsy logo

Adsy is a guest post service that allows you to place your content on other people’s websites.

This can be a great way to get exposure for your website or blog, as well as build backlinks to improve your search engine ranking.


publisuites logo

Publisuites is a service that allows users to create links to their website or blog in order to increase traffic.

The service provides users with a list of websites or blogs that they can submit their link to, and also allows users to track the number of clicks and views that their link receives.



Linkatomic’s link building services are the quickest and most effective way to increase your website’s SEO and organic traffic.

We have a team of experienced link builders who know how to get high-quality links from the most authoritative websites in your industry.

With our link building services, you can expect to see a significant increase in your website’s search engine rankings and organic traffic levels.


getlinko logo

Getlinko link building is a process of acquiring links from other websites to your own.

This is done in order to improve search engine rankings and visibility.

There are many different ways to go about link building, and it can be a time-consuming process.

However, the effort is often worth it, as it can lead to increased traffic and higher search engine rankings.



Coobis link building is a process of acquiring links from other websites to your own.

This can be done through various means, such as guest blogging, directory submissions, or simply reaching out to other site owners and asking for a link.

The goal of link building is to increase the visibility and authority of your website by acquiring links from high-quality websites.

Content Optimization - On-Page SEO

On page SEO is the process of optimizing a website for Google search central with the goal of earning higher web traffic levels and improving the visibility of the site.

The main focus of on page SEO is to ensure that the site’s pieces of content is relevant and keyword-rich, so that it will rank high in search engine results pages (SERPs).

In addition to content optimization, on page SEO also involves optimizing website code and structure, as well as improving user experience.

Content optimization is important for on-page SEO because it helps search engines traffic understand what your page is about and whether it is relevant to a user’s search query.

By optimizing your content, you can improve your chances of ranking higher in search engine results pages (SERPs).

If you want to optimize your content for on page SEO, there are a few things you can do.

First, make sure your content is well-written and keyword-rich.

Second, use title tags and meta descriptions to help improve your content’s visibility.

Finally, use social media to help promote your content and build backlinks.

There are some content marketing software SEO tools that can help you to do the proper optimization such as Surfer SEO and Neuronwriter.

Surfer SEO

Surferseo logo

Surfer SEO software is a tool that helps you improve your website’s search engine optimization. It provides you with data-driven insights that can help you improve your website’s ranking in search engine results pages.

Additionally, Surfer SEO can help you track your progress over time, so you can see how your optimization efforts are paying off.


Neuronwriter logo

Neuronwriter SEO software is a content optimization tool that helps you to improve your website’s search engine rankings. It analyzes your website’s content and provides you with recommendations on how to optimize your site for specific keywords.

Neuronwriter SEO software can help you to improve your visibility in search engines, and attract more traffic to your website.

Technical SEO

Technical SEO is the optimization of a website for the purpose of improving its ranking in search engine results pages (SERPs).

It is a subset of various SEO that focuses on the technical aspects of a website, such as its structure, code, and performance.

There are a few things to keep in mind when doing technical SEO.

First and foremost, make sure your site is crawlable by search engines.

This means ensuring there are no blocked resources, broken links, or other issues that would prevent a search engine from being able to access and index your website.

Secondly, optimize your website for speed.

This includes both the front-end load time of your website as well as the back-end processing time of your server.

Third, ensure that your website is mobile-friendly.

More and more people are using mobile devices to access the internet, so it’s important that your website is designed to be displayed correctly on smaller screens.

Finally, make sure your website is secure.

This means using HTTPS encryption for all pages on your site.

By keeping these things in mind, you can help make sure your website is accessible and visible to search engines, which can in turn help improve your search engine rankings.

WP Rocket

WP Rocket

WP Rocket is a WordPress caching plugin that is designed to improve the performance of WordPress websites.

One of the ways it does this is by improving the technical SEO of the site.

It does this by minifying the HTML, CSS, and JavaScript code on the site, which can reduce the size of the pages and make them load faster.

Additionally, WP Rocket can improve the server response time, which can also help improve Google SEO.

International SEO

International SEO is a process of optimizing a website so that it performs well in search engine results pages (SERPs) for searches from countries other than the one in which the site is based.

This can be accomplished by optimizing the site content, structure, and metadata for international search engines and by building international links.

The International SEO tips can help increase traffic to your website from global audiences.

By optimizing your website for search engines in multiple countries, you can make it easier for people from around the world to find and visit your site. International SEO can also help you attract more qualified leads and customers, as well as improve your brand visibility and reputation.

The following plugins and apps will help your WordPress, Shopify, Wix or Bigcommerce websites to comply with International SEO localization requirements.


wpml logo tag line

WPML helps international SEO by making it easier for webmasters to manage multilingual content. 

WPML provides a language management system that allows webmasters to control which content is displayed in which language, and also includes built-in support for translating content into different languages.

This makes it much easier for webmasters to ensure that their content is being seen by the right audience, and also makes it easier to track and manage multilingual SEO campaigns.



Weglot helps international SEO by providing translation services that help you reach a wider audience.

By translating your content into multiple languages, you can make your site more accessible to people from all over the world.

This can help you attract more visitors and improve your search engine rankings.



Conveythis is a website translation tool that helps with international SEO by translating websites into multiple languages.

This makes it easier for people from different countries to find and visit your website.

Conveythis also offers other features such as website localization and search engine optimization to help you get the most out of your website translation.



Translatepress is a great tool for international SEO because it can help you translate your website into multiple languages.

This is important because it can help you reach a wider audience and make your website more accessible to people from different countries.

Translatepress also has a built-in complete SEO module that can help you optimize your website for different languages, which is essential for getting good results in international search engines.

Local SEO

Local SEO is the practice of optimizing a website for Google search results in specific geographic areas.

The goal is to rank higher in local search results and drive traffic to your website from potential customers in your target area.

To do this, businesses need to optimize their website content for local keywords, create location-specific pages, and get listed in local directories and business listings.

In addition, they need to make sure their Google Maps listing is up-to-date and accurate.

By following these Local SEO best practices, businesses can improve their chances of ranking higher in local search results and driving more traffic (and sales) from potential customers in their target area.

What is Google Search Console?

Google Search Console (formerly Google Webmaster Tools) is a free service that helps you monitor and improve your site’s performance in Google Search.

You can use it to submit and test your sitemaps, check for crawl errors, identify broken links, monitor backlinks, and much more.

If you are using a plugin such Rank Math, you can easily index your website to the Google Search Console webmaster tool, and some other search engines such as Bing and Yandex.


rank math logo

RankMath is a free WordPress plugin that helps you improve your website’s SEO.

It provides you with all the tools you need to optimize your site for better search engine rankings. RankMath also makes it easy to track your progress and see how your efforts are paying off.

How long does it take rank higher on Google search results?

There is no definitive answer to this question as it depends on a number of factors, including the nature and quality of your website, the competition for the keywords you’re targeting, and how much effort you’re willing to put into your SEO campaign.

However, with a well-optimized website and a targeted SEO strategy, it is possible to see significant improvements in your Google search results over time.

Available free courses online for SEO learning

Semrush Academy

SEMRush logo

Semrush Academy’s SEO courses are some of the best in the industry. They cover everything from the basics of SEO to more advanced topics. The courses are designed to help you improve your website’s ranking in search engines, and they’re taught by experienced professionals.


hubspot logo

Hubspot offers a free SEO course that covers the basics of search engine optimization.

The course includes lessons on how to research keywords, optimize your website for Google, and track your results.

Search Engine Optimization Fundamentals Course Digital Garage


This course covers the fundamentals of search engine optimization (SEO).

You will learn about how search engines work, what people search for online, and how to optimize your website to rank higher in search engine results pages (SERPs). This course also covers some of the latest trends and techniques in SEO, including voice search and mobile optimization. By the end of this course, you should have a solid understanding of how to improve your website’s ranking in search engines.

Available paid courses online for SEO learning

Skillshare Logo 1

Introduction to SEO: Tactics and Strategy for Entrepreneurs

Skillshare’s “Introduction to SEO: Tactics and Strategy for Entrepreneurs” course is designed to help entrepreneurs understand the basics of SEO and how to employ effective tactics and strategies to improve their website’s ranking.

First Steps of SEO: Keyword Research and Website Optimization

The SEO training from Marjet Wullink is a step by step course that covers topics such as keyword research and Google search results.

SEO Basics for Non-SEOs

The SEO basics course is meant to explain in a simple way what SEO is, tools available to do keyword research and link building.

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