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7 Best Social Media Management Tools for Businesses in 2023

Best Social Media Management Tools for Businesses
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Social media management tools are a mainstay today.

Most small and large businesses use social media as a marketing tool, and it’s easy to see why.

Networking platforms like Instagram, Twitter, Tiktok, Facebook and Pinterest have billions of users combined.

It is easier to manage all the different platforms from one place. and all-in-one social media management software helps entrepreneurs, small businesses and corporations with this task.

A social media marketing plan is a crucial way to connect with potential and current customers through social profiles, hence the importance of social listening and being ready to the market trends.

There are several tools available that can help to monitor and manage your social media channels such as Sprout Social, SocialBee, NapoleonCat, Later, Crowdfireapp, Social Pilot and Sendible, along others such as Hootsuite and Zoho social.

There social media management apps are powerful tools for social media managers to be more effective on their marketing efforts.

Following up, we share why it is recommended to use social media software and how each can help your brand on social media.

Why use social media management tools?

Having an active social media sites presence allows small and large businesses to talk to customers wherever they are. However, with so many prominent platforms these days, managing multiple social accounts can be a real nightmare.

Business owners or content creators must find the time and energy to log into multiple social media accounts at once, write a post for each, and schedule them as needed throughout the day, every day.

As they might need a marketing automation sofware for small businesses, a social media management tool will also help with repetitive task to save time.

This is logically not feasible for many companies, especially smaller ones operating with few employees.

With this in mind, many of them turn to social media management platforms that allow them to create a comprehensive social media strategy that they can manage in one place, saving time and money.

If you have a company or business, different social media management tools will allow you to create and schedule posts across multiple platforms and from one place.

Some can even help you manage and respond to a high number of social comments, collect user information for sales and target specific audiences with online ads to increase feedback.

For that reason, here is a list of complete social media management tools along with their specifications, costs, and more, including options to effectively schedule posts on LinkedIn.

Sprout Social - Best Social Media Management Tool

Sprout social logo

Sprout Social is considered among the best social media management software available in the market that helps in managing multiple social media accounts.

This is a collaboration tool that supports you in terms of publications, interactions and analysis of your networks, with automated actions to share content and respond personalized messages to your customers, saving you a lot of time.

Sprout Social’s platform has been crowned as one of the best thanks to its publishing and analytics features on all major social media platforms.

In addition, this all-in-one social media management tool for your business offers one of the longest free trials on the market and a service and support when you need it.

It contains an excellent user panel that allows you to manage across multiple social media networks in one place, use network optimization tools and get social media analytics and reporting that help you manage user engagement.

Among its cons we can find the price, because although it offers three plans, the most economical is still more expensive than most of those on the market, the standard plan has a value of $89 per month, the professional $149 per month and the advanced $249 per month.

SocialBee - Social Media Marketing for Small Business

Social Bee Logo

SocialBee is an all-in-one social media management platform that can organize, schedule and publish your content on social campaigns.

Among its utilities, it has the option to schedule social media posts, organize your content with categories and set, pause or reschedule posts according to topics.

The social media marketing tool offers a social media calendar view that will allow you to keep track of your strategy at all times, with the option to assign, approve, discard and delete content as it progresses.

In addition, you can set up notifications from the platform every time something relevant happens to keep you on top of everything that interests you.

With SocialBee you can take your Canva designs directly to publication and save the time it took to upload, download and move files on your computer, because all Canva features can be used directly from the editor, making this feature a unique social media management tool make it easy to distribute content.

It also makes it easy to publish to Twitter, Instagram, LinkedIn, Facebook, Pinterest and Google My Business, and on the platform you have the function to share content directly on Instagram.

Regarding costs, it is one of the least expensive social media management solution on the market, where you can choose from three subscription plans: the bootstrap for $19 per month, the Accelerate for $39 and the Pro for $79.

NapoleonCat - Social Media Management Software

Napoleoncat logo

NapoleonCat social media management tool allows users simplify collaboration.

In addition to approving, posting and scheduling tools are as good since users can color-code and view calendars.

Probably what makes this tool stand out the most is that it’s all about marketing to help with e-commerce goals: posting product updates to all profiles, managing customer inquiries and reviews, and tracking results.

This one only has integration with Facebook, Instagram, LinkedIn, Twitter and YouTube and features automated Facebook ads and Instagram comments.

It also has a dedicated inbox for all social media comments, posts and reviews, detailed social media reports designed to help you identify successes and areas of opportunity

There are two plans to choose from, both of which allow access to a single user and three social media profiles. If you wish to add more profiles or users, the base price increases for both.

The Standard plan costs $27 per month or $252 if you make a single annual payment, while the Pro plan costs $55 per month or $504 for a year.

Later - Social Media Scheduling Tool

Later Logo

Later’s interface facilitates the visual planning of your social media content, making it a great tool for scheduling and managing your visual media content.

For this reason, unlike most social media management tools, this one focuses primarily on Instagram, although it can also connect your Pinterest, Facebook and Twitter profiles.

It stands out for its visual content calendar, where you can easily drag and drop images to schedule them, plus it has a free linking tool that you can use on your Instagram profile to link to a feed or various websites.

As for its plans, it has the Starter, where you will pay $15 a month, the Growth, for $40 a month and the Advanced for $80 a month.

Crowdfireapp - Social Media Management App

Crowdfire app logo

Crowdfire is an efficient way for you to keep your content always new and organized in one place, saving a lot of time by scheduling its publication in advance.

This great platform generates engagement by using constant attention to social networks and tracking keywords to include in your content. It also analyzes feeds and improves social feedback.

It has direct message marketing, analytics for Twitter, competitor analysis, apps available for iOS and Android, tagging tool, non-follower alerts and inactive user identifier.

It has also added new features over the years, and in addition to scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles to share.

It stands out because it allows you to connect your blogs, YouTube channels and online stores, and create social media posts for each update you have on your sites.

As for its costs, it has a free plan that allows you to connect 3 different social platforms and schedule up to 10 publications for each account. And for paid subscriptions, the Plus plan is priced at $9.99 and the Premium $49 per month.

SocialPilot - Manage your Brand on Social Media

social pilot logo

SocialPilot has been crowned one the best social media management tool for small teams, as its Small Team plan allows up to three users.

While most competing programs only allow one user.

So it’s the best choice for companies that want access to affordable social networking software.

All SocialPilot plans come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension and customer support.

Plus, you can schedule intensively by planning 500+ posts in advance, with the option to edit or delete content you’re unsure of at any time.

Among its plans it has the Small Team, with a cost of $42.50 per month for 20 social network accounts and 3 users, the Studio plan, for $85 per month for 30 social network accounts and 6 users and the Agency for $106.25 per month for 50 accounts and 9 users.

Sendible - Affordable Social Media Management

Sendible logo

Sendible is the best tool in terms of the number of platforms you can use it with, with a total of 17 different platforms or tools, including Meta, Twitter, Instagram, LinkedIn, Google My Business, YouTube, WordPress, Canva and more.

This allows you to manage almost every aspect of your social media strategy in one place, saving you time along the way.

It has more integration options than other providers, its useful social media dashboard lets you monitor your social game in one place, you can save 15% if you pay for a year of management upfront, and it has a 14-day free trial.

This great social media management tool offers four plans with different pricing, the Creator plan costing $29 per month, the Traction costing $89 per month, the Scale for $199 and the Expansion for $399 per month.

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