Animated Videos for Marketing | Examples and Best Practices
As a marketer, you are always looking for new and creative ways to promote your brand, products, and services.
Animated videos makers have emerged as an effective way to capture the attention of your audience and communicate your message in a clear and engaging manner.
In this article, we will explore the benefits of using animated videos for marketing, provide examples of animated marketing videos, and offer best practices and techniques for creating your own animated video.
Written by
- Redaction Team
- Content Marketing, Creation Tools, Digital Marketing
Table of Contents
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Benefits of Using Animated Videos for Marketing
Animated videos are a versatile and effective medium for marketing strategy. Here are some benefits of using animated videos for your business:
- 1. Aesthetically pleasing: Animated videos are visually appealing and can be designed to match your brand's style and tone. You can use animation to tell your brand's story and showcase your products or services in a unique way.
- 2. Effective ways to explain complex ideas: If you are promoting a product or service that requires an explanation, animated explainer videos can simplify complex concepts and processes.
- 3. Perfect medium for educational content: Animated videos can be used to create educational content that is both informative and engaging. They can be used to explain how-to tutorials, product features, or industry trends.
- 4. Increased customer engagement: Animated videos can increase engagement with your audience and encourage them to take action. They are memorable and can be shared easily on social media, increasing your brand's reach.
5 Examples of Animated Marketing Videos Software
Here are five examples of animated marketing videos that effectively promote their brand, products, or services:
The Future of Video Making starts here!
Animaker
Animaker is an online video maker that allows you to create professional-looking animated videos. Their promotional video uses animation to showcase their product’s features and benefits. The video explains how Animaker can help you create your own animated marketing videos without any design skills.
Create Animated Videos Fast
Vyond
Vyond is another online video production company that specializes in creating animated videos.
Their promo video is an excellent example of an animated sales video.
The video explains the benefits of using animated videos for your business and demonstrates how Vyond can help you create professional-looking animation videos for business.
A Better Way to Make Pro Videos
Createstudio
Createstudio is a video production company that offers both 2D and 3D animation services. Their demo video showcases their animation capabilities and how they can help businesses create engaging videos for their marketing campaigns.
All your design tools in one place
Renderforest
Renderforest is an online video maker that offers a variety of video marketing templates for businesses. Their promotional video uses animation to demonstrate the various video templates they offer and how they can be customized to promote your product or service.
Create publish-worthy videos on day one
Invideo
Invideo is an online video maker that offers video templates for businesses to create their own animated marketing videos. Their promo video uses animation to explain how Invideo can help you leverage the power of video to promote your product or service.
Best Practices and Techniques for Creating Animated Videos for Marketing
To create an effective animated marketing video, there are some best practices and techniques you should follow:
- 1. Identify the purpose of the video: Before you start creating the video, identify the purpose of the video. Are you trying to promote a product or service? Are you trying to increase brand awareness? Understanding the purpose of the video will help you create a video that meets your goals.
- 2. Create a storyboard: A storyboard is a visual representation of your video's scenes and shots. Creating a storyboard will help you plan your video and ensure that the visuals and message align.
- 3. Use a clear and concise voiceover: A voiceover can help explain the visuals and message of your video. Use a clear and concise voiceover that matches the tone of your brand and the purpose of the video.
- 4. Include a call-to-action: A call-to-action at the end of the video can encourage your audience to take action.
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