Swot Analysis Templates For The Entrepreneurially Challenged

Find out SWOT Analysis Templates, how to fill one and some examples that can help you to show the depth study of yourself or your business.
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Carlos' Opinion -
SWOT Analysis.

When it comes to strategy, defining where we are, it is an anchor point that we could set as the start.

What we already have done in the past has brought us to this exact moment, and in the future we set the objective we want to achieve.

Sometimes, we as individuals or as business managers, have life events that set us up to ask ourselves if what we are doing is the right or wrong thing.

Change is normal, and the desire for our own concept of reaching success will also be.

So, what is your strength, weakness, opportunity and threat?

Defining strengths might be easier than weaknesses.

For sure, you have to kill your own personal or business ego, to see itself as a third person, and to be the observant of that weakness.

In my opinion, there is too much flow towards the idea that you have to be strong, you have to be positive, you have to be perfect, and it’s not.

Especially now that Social Media is sometimes being measured by the amount of great pictures and likes.

The influencer or business that is successful is the one that have reached millions of followers.

And this overall idea of success or showing up strengths are just making up or covering the weaknesses, that when it comes to fill up this SWOT analysis templates, no matter that if it is for a company or a personal analysis, it is sometimes hard to describe.

Therefore, we go out for answers.

Why searching out for ideas or how to fill out SWOT Analysis templates?

Information visualization is helpful for managers to understand concepts in a faster and memorable way.

When there are tons of information to be filtered, a SWOT analysis would become helpful to visualize your business or yourself.

I could consider a SWOT analysis as a jump diving activity into the personal or business energy flow, to start observing the present moment.

I hope that the following parts of the article help you to develop a SWOT Analysis.

What is SWOT Analysis?

SWOT Analysis is a great tool to define as a visual picture an individual or organization.

As stated by Sammut & Galea, a SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization’s environment.

The internal analysis is used to identify resources, capabilities, core competencies, and competitive advantages inherent to the organization.

The external analysis identifies market opportunities and threats by looking at competitors’ resources, the industry environment, and the general environment. 

The objective of a SWOT analysis is to use the knowledge an organization has about its internal and external environments and to formulate its strategy accordingly. 

A technique that enables organisations or individual to move from everyday problems and traditional strategies to a fresh prospective.

A SWOT analysis can help your company face its greatest challenges and find its most promising new markets. (Gulam, 2011)

Internal Analysis.

Mexican Innovation and Quality department make the following statements about internal and External analysis.

For the internal analysis, it will be necessary to know the internal forces that intervene to facilitate the achievement of the objectives, and the limitations that prevent the achievement of the goals in an efficient and effective way.

In the first case we will be talking about strengths and in the second case about weaknesses.

As examples we can mention: Human resources available, material resources, financial resources, technological resources, etc. (SIC)


It is something in which the organization is competent.

It translates into those elements or factors that, being under its control, it maintains a high level of performance, generating advantages or benefits at present and, of course, with attractive possibilities in the future.

Strengths can take various forms such as: mature, capable and experienced human resources, important skills and abilities to do something, valuable physical assets, healthy finances, efficient work systems, low costs, competitive products and services, recognized institutional image, strategic agreements and partnerships with other companies, etc. (Ramírez, 2009)


It means a deficiency or lack, something in which the organization has low levels of performance and is therefore vulnerable, denotes a disadvantage in the face of competition, with pessimistic or unattractive possibilities for the future.

It constitutes an obstacle to the achievement of objectives, even when it is under the organization’s control.

As with strengths, these can be manifested through resources, skills, technology, organization, products, image, etc. (Ramírez, 2009)

External Analysis.

The external analysis are those oportunities and threats that the business presents.

Any factor where the business can’t take control action to, but just to eventually jump in or take prevention, those events are external.

The external analysis would help the business to set themselves on an environment where they could get see those areas to grow or that could affect them.


They are those circumstances of the environment that are potentially favorable for the organization and may be changes or trends that are detected and that can be used advantageously to achieve or exceed the objectives.

Opportunities can occur in any area, such as political, economic, social, technological, etc., depending on the nature of the organization, but in general, they are mainly related to the market aspect of a company.

Recognizing opportunities is a challenge for managers because a strategy cannot be created or adapted without first identifying and evaluating the growth and profit potential of each promising or potentially important opportunity. (Ramírez, 2009)


They are environmental factors that result in adverse circumstances that put at risk the achievement of the established objectives.

They can be changes or trends that occur suddenly or gradually, which create a condition of uncertainty and instability where the company has little or no influence.

Threats can also appear in any sector such as technology, aggressive competition, new cheaper products, governmental restrictions, taxes, inflation, etc.

The responsibility of managers with respect to threats lies in recognizing them in a timely manner. (Ramírez, 2009)

Advantages and disadvantages of SWOT Analysis.

Advantages of SWOT Analysis.

Among the SWOT analysis advantages, are stated by different authors as following.

Helps on the visualization or big picture of the organization.

Supports an organization's strategic planning process.

To help decision makers share and compare ideas.

To organize the important factors linked to success and failure in the business world.

Disadvantages of SWOT Analysis.

As wonderful a SWOT Analysis might sound, there are opinions that find out some SWOT analysis disadvantages. 

Erhard K. Valentin from Weber State University states the following.

SWOT analysis has shallow theoretical roots.

They run no deeper than the tenet that, like any living organism, a business can prosper only if it achieves a good fit between itself and its environment.

Although this assertion is eminently plausible, SWOT analysis also rests on the rather shaky suppositions that every strategically significant feature of a business’ internal and external context can be categorized neatly as favorable or unfavorable and such categorizing affords strategic insight.

While neither the SWOT matrix, nor its conceptual underpinnings shed light on how noteworthy particulars are to be identified and classified correctly or how strategic implications are to be derived, supplemental guidelines abound.

They usually are fortified with checklists, which enumerate myriad factors and forces that might affect a business.

How do I complete a SWOT Analysis?

When we sit down in front of the computer or we have a piece of paper and pen, some questions may arise like:

And now where the hell do I start?

We might have already the famour SWOT Matrix.

But, what are the next steps.

One very good way and tool that has always helped is to have a set of questions to then start feeling out.

Here I left some questions created by Texas A&M University.

What does your operation do well (production, marketing, etc)?

What do other people see as your strengths (production, marketing, etc)?

What are the major sources of your operation’s revenue and profit?

What is the major focus of your operation?

What is the market share of your organization?

Is your marketing/advertising effective?

Why did you decide start your operation?

What were the motivating factors and influences?

Do these factors still represent some of your strengths?

Why do your customers buy from you?

What differentiates your operation in the market?

What have been your most notable achievements?

What relevant resources do you have?

Is the moral of your employees high?

Are there incentives in place to reward your employees for good work?

Does your operation manage its inventories efficiently?

To what do you attribute your success?

How do you measure success?

What is your greatest asset?

What does your operation not do well (production, marketing, etc)?

What do others see as your weaknesses (production, marketing, etc)?

What should you avoid?

What are the least profitable enterprises?

What is the market share of your organization?

Is your marketing/advertising effective?

Is the operation “wondering”?

What is the biggest expense of the operation?

Will the operation be able to stand price decreases?

Why do customers not buy from you?

What relevant resources do you need?

Does your operation manage its inventories efficiently?

What new technologies are available that the operation can use to lower costs?

What market trends am I observing?

What new relationships could I develop?

Are there new business strategies that I could use in my operation?

Can quality of operations, products, and inventory management be improved without incurring serious costs?

Can I create a competitive edge over my competitors?

Is there an opportunity to demand better prices from suppliers?

Is there an opportunity to receive higher prices for production?

Can profitability be increased through the production of other commodities?

Can the operation get cash flows that are more predictable? If yes, how?

What can I do that I am not currently doing to improve my operation?

What new governmental policies or programs are available?

What interesting social patterns, population profiles, lifestyle changes, etc are occurring that could benefit my operation?

What are interesting local events that might be used to benefit my operation? 

Have there been any significant changes in the industry in which you operate?

What obstacles do you face?

What is your competition doing?

Are there any, or do you anticipate new competitors in your market?

Are there any new regulations in your industry making it difficult to be profitable?

Is changing technology threatening your profitability?

Is the operation keeping up with technological changes?

Have margins been under pressure?

Are international competitors taking market share?

What other changes in the market could damage the profitability of the operation?

Do you have bad debt or cash-flow problems?

Are employees adequately trained and motivated?

Is the operation producing too many different commodities?

Could any of your weaknesses seriously threaten your operation?

SWOT Analysis Examples

Here are some SWOT analysis examples from worldwide known companies such as Amazon, Starbucks, Nike, Apple & Netflix.

SWOT Analysis of Amazon

SWOT Analysis of Starbucks

SWOT Analysis of Nike

SWOT Analysis of Apple

SWOT Analysis of Netflix

SWOT Analysis Templates

To find out some cool PowerPoint SWOT Analysis templates, you can find them in websites such as Envato Elements, where they have great designs that improve the design of the rigid table.

Check out some samples.

SWOT Analysis Infographics

SWOT Infographics

SWOT Analysis Business Presentation

SWOT Business Presentation

Marketing SWOT Analysis

Marketing SWOT Analysis template


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