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If you’re running a WordPress site, then you’ll want to make sure that you’re doing everything you can to optimize it for search engines.
Luckily, there are a few simple things that you can do to help boost your rankings and organic traffic.
First, make sure that your site is well-structured and easy to navigate.
This will help search engines index your site more easily and improve your chances of ranking for relevant keywords.
Second, focus on creating high-quality content that is relevant to your target audience.
This includes both blog posts and static pages on your site.
The better your content is, the more likely people are to link to it and share it, which will help improve your SEO.
Finally, be sure to promote your site through social media and other online channels.
This will help create backlinks to your site, which will further improve your SEO.
SEO isn’t complicated at all, but it does require effort on how to learn SEO, time and work to improve your WordPress Website search engine results.
By following these simple tips of the best WordPress SEO guide, you can make a big impact on your WordPress site’s SEO and organic traffic.
There are many reasons to love WordPress, but for SEO professionals it’s the perfect platform.
SEO in Digital Marketing is an important area of the general business strategy.
With WordPress you can easily control titles, tags, descriptions and other key elements of your website’s content.
You can also add plugins to extend the functionality of your site and make it even more friendly to search engines.
Finally, WordPress is regularly updated with the latest in search engine optimization techniques, making it the perfect tool for keeping your site at the top of the SERPs.
WordPress is used for most of the websites worldwide.
WordPress dashboard makes easier to manage your Website’s SEO since you can easily add plugins that can help you to manage it.
But it is important to note that adding an SEO plugin and achieving the SEO score that they give is not just what you have to do to say that your site is perfectly optimized.
You can track your traffic from Google Analytics and see how your SEO strategy is going.
To rank in search engines, you need to have high-quality content that is relevant to what people are searching for.
You also need to make sure your website is easy to navigate and that it loads quickly.
Additionally, you need to promote your website through social media and other online channels.
It is not rocket science, you need more high quality content, more high quality backlinks and that is it.
But of course that is a general aspect, as there are other important ranking factors to optimize your WordPress SEO.
Search engines are also asking for websites that have good user experience and loading times, so you must consider to use some speed optimization plugins for WordPress such as WP Rocket.
To start of with neccessary WordPress SEO plugins, lets mention Rank Math.
If you’re looking for a great SEO plugin for your WordPress site, look no further than Rank Math.
This plugin is packed with features that will help you get better rankings in the search engines, and it’s completely free to use.
To install Rank Math, you can go to your WordPress dashboard, then to the add new Plugin section, search for it and install a SEO plugin of Rank Math that is free.
With Rank Math, you can easily control your SEO titles and descriptions, optimize your website for Google Rich Snippets, and much more.
This plugin has been in the market for a while and it has become better than use the Yoast SEO plugin that has been used for most of the website owners.
Rank Math includes an easy to manage schema markup, which helps you to set out important information for a given page or post.
A Schema Markup will help you out to show the Rich Snippets that usually appear on Google with starts, FAQs, Recipes with images or Product information.
This has become the best SEO plugin for WordPress as it can also easily connect your site with search engines such as Google, Bing and Yandex, and add your sitemap to those sites automatically.
Rank math helps search engines from indexing your pages and posts.
As well, Rank Math WordPress SEO Plugin helps you to keep your site under SEO analysis, as it can track your keywords
Google Search Console is a free web service that allows you to monitor and troubleshoot your website’s appearance in Google Search results.
You can use it to submit your sitemap to Google, request a re-index of your website, and view your website’s search performance data.
Adding your website to Google Search Console for SEO is crucial as this is one of the first steps to take into consideration so that Google and other search engines can note your website.
This makes it easier for search crawlers to find you website, as it will be indexed to their database.
As previously mentioned, with the use of Rank Math, you can easily add automatically your sitemap to the Google Search Console, so you don’t have to really worry about it, but just make sure it is added.
Keyword research is the process of finding and selecting keywords that are relevant to your business or website.
Keywords are the terms or phrases that people use when they search for information on the internet.
By doing keyword research, you can identify which keywords are most relevant to your business or website and target those keywords in your marketing and advertising efforts.
This is one of the first WordPress SEO best practices, as you must find out which keywords are having a decent amount of search volume, and how difficult they can be to rank for.
Ideally, is to find keywords that have high search volume and low difficulty so you can eventually rank for such search terms and obtain the most amount of traffic to your site.
One tool that you can use to do Keyword Research is Writerzen.
Writerzen is a SEO software that can help you with the process of SEO optimization.
Writerzen has a Keyword Research tool that can give you such metrics, plus it can help you to create topic clusters so that you can gather a certain amount of content ideas for your next posts and pages and what would be the search volume for those keywords.
On-Page SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main focus of On-Page SEO is on the content of the site, including the titles and descriptions of the pages, as well as the structure of the site.
How to do On-Page SEO?
Actually this is the area where you can have total control, as from a WordPress environment, you can define the titles, descriptions and content of your pages and posts.
Articles should have a structure that starts with a title, which in this case this will be a H1 tag, and subsequently, the subtitles must be H2 and H3.
As if you were writing an academic article with its given structure, your post has the similar structure, making it easier for your readers and crawlers to understand the structure of your webpage.
Some other actions to undertake is to consider keywords and semantic keywords, which these are those ones related to your main keyword that will add up to the authority of your page.
There are already some SEO Content Software available that can help you to optimize your articles, posts and pages with the help of Google NLP, which means that they will give you recommendations on how to optimize your webpage and therefore improve your WordPress SEO.
Surfer SEO, Neuronwriter, Dashword, Frase and Marketmuse are some SEO Content optimization with semantic keywords and artificial intelligence writer that can help you out with the process of On-page SEO.
Off-page SEO refers to the process of optimizing a website for better search engine rankings by improving the quality and quantity of inbound links to the site. This can be done through various methods such as guest posting, social media marketing, blog commenting, forum posting, and directory submission.
Although the last ones have become less relevant under the eyes of search engines.
Backlinks and the activity of a websites’s profiles on social media have become ranking factors.
To consider a Backlink to be high quality is to check out the Domain Authority, the Domain Rating, the Organic Traffic and the niche where it is.
It is important to consider that Domain Authority and Domain Rating are third party simulations of Moz and Ahrefs to measure out the SEO efforts of a site.
Among WordPress SEO tips is to obtain backlinks from site that fulfill that criteria.
To obtain backlinks there are several methods you can try to improve your website rankings.
One of the best methods to gain backlinks is to do guest posting.
Guest posting is when you write an article for another website, and it does include a dofollow link to your website, this way you are obtaining some SEO juice from such website.
Backlinks are like a vote of confidence that your website is obtaining, and as you gain more and more backlinks from high authoritative sites, search engines may see you as well as a relevant website, and your search ranking will improve, this is how do backlinks help SEO.
There are some Guest Posting sites where you can obtain high quality backlinks that also have some organic search engine traffic such as Adsy, Publisuites, Linkatomic, Coobis and Getlinko.
Another method to gain backlinks is to create infographics in your website, and eventually promote it so that other websites add it as well on their sites with a link back to yourse.
Search engines like better when the backlinks are obtained organically.
As well, it is important to mention that if you have some social media channels, you also work on growing them, as it is considered now part of a overall digital marketing strategy for your brand, and this also let search engines know that your business is getting relevant.
Technical SEO is the process of optimizing a website for Google’s search algorithm.
It involves improving the site’s architecture, code, and content so that Google can more easily crawl, index, and rank the site.
Some important aspects to consider of Technical SEO is the website speed, the website responsive design, that your pages are available to be crawlable, that your site is secure with a Https protocol.
In terms of Site Speed for wordpress, you can use a plugin such as WP Rocket, to help you optimize and ensure that your site is loading fast.
As well, you can usse a free CDN such as Cloudflare, that can improve your loading times.
Regarding the website design, there are several or most of the WordPress block editors and themes are responsive ready, so basically there are already things given as an advantage.
Plugins like Elementor and Envato Elements can help you with the design area, pluss they are already to cover up the basics of WordPress SEO.
In terms of crawlability, Rank Math makes sure that search engines understand that your posts and pages can be indexed, and show in the search engine results pages.
Security is an important aspect of any website, and to secure your WordPress Website Http protocol to a Https, is really simple.
Most of the WordPress hosting are already adding the Let’s Encrypt option to add that security layer to the protocol.
Here you will need to check out your hosting provider, and add your domain so that your website use the HTTPS protocol.
