To talk about the importance of SEO we will give you a small example that, for sure, you will be able to relate to what it is to have a website, or an online store, very easily.
Imagine then that you have a store located in an alternative street in the center, one of those where only people who really intend to go through.
And we have one on a main avenue, one of the busiest with potential customers.
Which of these stores do you think will attract more people, of course, the one located on the main avenue.
People who are in need of the solution we will offer may not even look for us at that moment, but come across us by chance. Which makes us have much greater reach.
The function of SEO for websites is basically to evaluate their ability to offer a real solution for users and bring them to the top of the search results pages, increasing the likelihood that they will enter these pages at the time of making a related search.
Taking the above example from brick and mortars to WordPress websites, you should know that a web page that is located on the first page of search engine results is much more likely to be visited even before those that are in the second, or third, even if it does not seem much distance.
Keep in mind that more than 30% of clicks in these cases are taken by the first organic result of Google. And it has also been proven that 95% of users never go beyond this first page of results. That’s why SEO is important, because it helps us to position ourselves better.