When we talk about the business values we are referring to those characteristics which are in charge of defining it, and which are also taken as an axis for its correct growth.
Business values have the capacity to influence its target public. In the event that current and potential customers consume as inherent to the values intended by the company, it will have an impact on the benefits obtained.
But it is not only something where customers must be taken into account, but also the members of the internal team themselves have the duty to know and assume the values of the company so that the process of internalization and transmission to the public occurs.
We see then how it is of great importance to always keep them in mind, and to manage all the actions that have to do with the progress of the company starting from them. Otherwise the procedures can be a discrepancy of them.