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How can I grow my ecommerce business with digital marketing?

An E-commerce Business and Digital Marketing go hand in hand, and it is nearly impossible to grow if they don’t work together.

Keep reading to learn more about why it is important to work both sides of the equation, why building up a brand matters and how you can grow your E-commerce business with digital marketing.

How can I grow my ecommerce business with digital marketing
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Table of Contents

The importance of E-commerce and Digital Marketing sinergy.

There are several online platforms that can help to build up an E-commerce store.

Platforms such as Shopify, Bigcommerce, Woocommerce, Prestashop and more can be easily set up in just minutes.

But as the online store is ready, and the entrepreneur is excited of having already the best pictures, set up the best prices in the market, what is the real next step to make the online store grow?

And here is one of the main challenges that entrepreneurs have. They start with all the motivation, but if that motivation is not really planned with inteligence, the new online business might not go anywhere.

Posting the products in social media, is not a whole Digital Marketing strategy, and an E-commerce business owner should have at least the minimum knowledge required to really leverage on the different alternatives that a proper Digital Marketing strategy gives.

Digital Marketing supports with several aspects that an E-commerce store needs such as traffic generation, brand awareness, lead generation, lowering cost of customer acquisition, automatization of customer relationships, just to name some. 

An online store that focus on some of those aspects will have better probabilities to succeed in the online world.  For example, Avera, an online appliance store, in november and december 2021 had a growth in paid search of 437,964 % and growth in organic search of 21,943 % compared to the same period of the previous year. Plus, it is worth mentioning that they are now venturing into a new market with their new brand Ayara, a sports equipment store.

Such online businesses are great examples of a proper e-commerce business and digital marketing sinergy that when work in combination they can deilver proven results.

Brand Managers Coworking

Building your online Brand

An established brand in a local or regional market will have already a customer base and it probably have grown using off-line marketing strategies to grow. Nevertheless, a new brand that wants to go completely online, since its beginning will need to have in focus to work on their brand.

Brand awareness is one key aspect to work online, and a correct digital marketing strategy will have in focus the different areas that can support it.

Building a strong brand will eventually be a cornerstorne that will pay off in the future if it was well built.

Tips to grow your E-commerce business with Digital Marketing.

Here we share some tips of the digital marketing areas that can be further developed to support an e-commerce business.

Content Marketing

Teamwork.

Digital content can be either text, videos or images and can be presented in different formats. 

A content marketing strategy should aim to not just sell a product or service, but also to add informational, educational and entertaining content.

Implementing the right eCommerce content strategy can help you attract more potential customers and increase your conversions.

Emphasize using bottom-of-the-funnel (BOFU) keywords that tend to have lower search volumes but offer a highly targeted audience. 

They are also less competitive, making it easier to achieve higher search engine rankings.

Additionally, compelling content must nurture customer relationships to build brand advocates.

A potential customer that is nurtured with content will have a brand on their mind, and will eventually prone to buy the product.

Content marketing properly done can be oriented to generate leads through SEO, Social Media and Email marketing.

Create high-quality, informative content around these keywords. Optimize on-page elements like titles, meta descriptions, and headings.

Create valuable lead magnets like eBooks or webinars for email sign-ups. Promote them through your website and social media.

Share valuable content on social media platforms where your target audience is active using engaging visuals.

Use social media advertising for content promotion with precise targeting.

Showcase customer reviews and case studies to build credibility.

The combination of strategies in digital marketing is what creates success.

For a successful content marketing strategy, consider website personalization, which involves creating a unique experience based on target users’ needs and interests. 

It is critical to providing an exceptional customer experience by delivering personalized messages and content that resonate with each website visitor. 

You can achieve your marketing objectives and overall business goals with website personalization, maximizing your revenue potential.

Influencer Marketing

It is well said, if you want to go faster go alone, but if you want to go further go with a team.

Brands can find beneficial collaborations with influencers who are already creating content or that already have an active community.

Proven and trusted influencers can be turned into brand ambassadors, and this way they become also in sellers of the organization.

Partnerships bring the advantage of the combination of creativity, a skill highly required in the online world. 

Developing an influencer marketing strategy involves defining your goals and budget, choosing the type of campaign, qualifying influencers, and tracking results. 

Start reaching out to micro-influencers through direct messaging them on their social media pages. You can contact more established influencers by emailing them or using the contact form on their website.  

Once you have established mutual correspondence, you can work with influencers to discuss the marketing campaign requirements and content deliverables.

Digital Ads

The use of paid ads for an E-commerce store is a major way to grow in traffic, leads and conversions.

Digital advertising has brought the advantage to preperly segment the audiences and reach those highly potential customers.

Different platforms offer online advertising such as Google, Facebook & Instagram which are the most popular, but some other platforms also offer their ads such as Microsoft, Twitter, Snapchat, and also Tiktok.

E-commerce businesses should focus on using platforms that can actually help them with their digital marketing strategy, and not just because it is what everyone uses it.

Media agencies and publishers also offer banner ad displays and social ads to e-commerce businesses.  

Working with a media publisher can help broaden your customer base; you can benefit from their thousands or millions of subscribers.  

Partnering with digital marketing agencies is also advantageous with paid ads through pay-per-click (PPC), wherein you only pay for ads that customers click on. 

PPC campaigns boost site traffic and ad conversion by aiming digital ads at online users searching for similar products or services you offer. 

Whatsapp Marketing

Personalization and individualization of communication has become more important in the last years.

Although Email Marketing has been using tags to add the subscriber name to give a presonalization, the feel of automatization and sometimes also spam behaviour of companies have hurt E-mail marketing.

With the rise of artificial intelligence and chatbots, online stores can add a new form of communication with the user.

Automated responses through apps such as Whatsapp can bring a better interactivity between a brand and a customer. 

Certainly, a chatbot should be used to resolve common issues and questions, so that eventually an agent can interact with the customer when needed.

Segment your WhatsApp subscribers based on their preferences and purchase history to send targeted messages. 

Share product updates, promotions, and exclusive discounts to incentivize purchases and drive sales. 

Use WhatsApp for order updates, customer support, and abandoned cart reminders, and personalize messages and incorporate interactive content to engage users effectively. 

Encourage customer feedback, cross-sell, and upsell related products based on their browsing and purchase history. 

Integrate WhatsApp with your eCommerce platform and continually monitor performance metrics to optimize your strategy.

Omnichannel E-Commercel Marketing

An online store should have as main core strategy to further develop their platform, but it should be consider to take leverage on already existing platforms that are oriented for e-commerce, such as Amazon or Mercado Libre in Latin America.

Such marketplaces offer the advantage that the visitors that they have already have on their minds to do a purchase.

The customer intent is already almost on the last steps of the customer journey, therefore the brand require to be on their top of mind so that they also choose them through this platforms.

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