How can I grow my ecommerce business with digital marketing?
An E-commerce Business and Digital Marketing go hand in hand, and it is nearly impossible to grow if they don’t work together.
Keep reading to learn more about why it is important to work both sides of the equation, why building up a brand matters and how you can grow your E-commerce business with digital marketing.
The importance of E-commerce and Digital Marketing sinergy.
There are several online platforms that can help to build up an E-commerce store.
Platforms such as Shopify, Bigcommerce, Woocommerce, Prestashop and more can be easily set up in just minutes.
But as the online store is ready, and the entrepreneur is excited of having already the best pictures, set up the best prices in the market, what is the real next step to make the online store grow?
And here is one of the main challenges that entrepreneurs have. They start with all the motivation, but if that motivation is not really planned with inteligence, the new online business might not go anywhere.
Posting the products in social media, is not a whole Digital Marketing strategy, and an E-commerce business owner should have at least the minimum knowledge required to really leverage on the different alternatives that a proper Digital Marketing strategy gives.
Digital Marketing supports with several aspects that an E-commerce store needs such as traffic generation, brand awareness, lead generation, lowering cost of customer acquisition, automatization of customer relationships, just to name some.
An online store that focus on some of those aspects will have better probabilities to succeed in the online world. For example, Avera, an online appliance store, in november and december 2021 had a growth in paid search of 437,964 % and growth in organic search of 21,943 % compared to the same period of the previous year. Plus, it is worth mentioning that they are now venturing into a new market with their new brand Ayara, a sports equipment store.
Such online businesses are great examples of a proper e-commerce business and digital marketing sinergy that when work in combination they can deilver proven results.