Convertkit is a powerful email marketing automation tool that helps you grow your business by automating your marketing tasks.
With Convertkit, you can easily create and manage your marketing campaigns, collect email addresses, deliver your email newsletters, segment your leads, and track your results.
Convertkit also allows you to easily connect with your customers and prospects through email, SMS, and social media.
Kepp reading to learn more about this tool that will help with its email editor, WordPress Plugin and automation templates to create a lead magnet for your online business.
Created by entrepreneur, designer and author Nathan Barry in 2013, ConvertKit is a cloud-based email and lead generation service provider tool that presents itself as a marketing automation solution.
This application is designed to help users grow their email list and automate the marketing process through the same avenue, using customized subscription forms, landing page templates and more.
In other words, ConvertKit allows subscribers to set up and manage customized email marketing sequences, with control over email content, order and delivery schedules.
Likewise, automation allows subscribers to customize emails with details of their choice, using tools such as template tags to automatically populate custom fields and opt-in forms.
As well as specifying which days and times emails should be delivered and creating customized segments to announce new blog posts, product launches, discounts and more.
Thanks to its ease of use, automation and other features, ConvertKit has positioned itself as one of the fastest growing email marketing companies.
It is available in countries such as Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, the United Kingdom and the United States, where it brings together more than 428,152 content creators using its services.
Below we will explain everything you need to know about this service provider, its features, subscription prices and much more.
ConvertKit’s platform offers a free plan and two paid plans.
The free subscription, aimed at new creators, offers: unlimited landing pages, unlimited forms, unlimited broadcasts, tagging and audience targeting, the option to sell digital products, subscriptions and community support.
To subscribe you only need to create an account with your email and password, then accept the terms of service and privacy policy and ready, you can start using the tool.
Secondly, they offer the “Creator” subscription, precisely for those growing creators who want to automate their work.
This has a cost of $108 paid annually, which represents only $9 per month and has a free trial.
The Creator subscription offers: unlimited landing pages, unlimited forms, unlimited broadcasts, tagging and audience targeting, the option to sell digital products and subscriptions.
Plus live chat and email support, the option for free migration from another tool, automated email sequences, visual automation builders, third-party integrations and an additional team member.
Finally, the “Professional Creator” subscription is targeted for established creators expanding their business. It costs $290 paid annually, which is $25 per month, and also comes with a free trial.
It offers, as do the previous subscriptions: unlimited landing pages, unlimited forms, unlimited broadcasts, tagging and audience segmentation, the option to sell digital products and subscriptions.
But in addition to this, it grants priority support by live chat and email, free migration from another tool, automated email sequences, visual automation builders and third-party integrations.
With this subscription you also get unlimited team members, newsletter referral system, subscriber scoring and advanced reporting.
As we explained above, it is a company that provides you with email marketing tools.
So it serves to create and manage the email list of your business, company or users who consume your content.
But let’s break down its functions a bit below:
ConvertKit’s forms are designed so that with just a couple of clicks you can publish them on your website, convenient to create, edit and customize, with pre-defined format templates that will facilitate the process.
Landing pages or landing pages will be a piece of cake thanks to the simple interface offered by ConvertKit, with which you can create your email lists in seconds, allowing you to direct the marketing actions of your social networks.
This is undoubtedly the best tool offered by ConvertKit, it is essential for you to schedule automatic mailings, always depending on the conditions or actions of users.
It also allows you to configure the sending of different types of emails depending on the action that each subscriber performs.
In the same sense as above and taking into account the importance of sending emails at the right time and with the right information, this complementary tool of ConvertKit allows you to send mass emails to your audience.
You can also visualize the design of the emails and segment them according to the subject, title, among others.
So you can see if your active campaigns are performing as expected, ConvertKit’s dashboards are very easy to use and understand, without losing the accuracy of its analysis.
With the Dashboards you will be able to see the evolution of the users or customers subscribed to the different email lists or forms to compare the daily interactions of each one and define which one is performing better.
Meanwhile, with the reports and filters, you will be able to observe in the ConvertKit reports area your main metrics, and thus measure the effectiveness with which you are generating new subscribers, the performance of your campaigns and at the same time filter the information according to what you want to analyze at a specific time.
In the Subscribers tab, you can see your total number of subscribers and their growth over time. You also get access to statistics such as average open rate, average click-through rate and total emails sent.
One of the features that positions ConvertKit ahead of its competitors is the quality/price ratio.
Although it is not the cheapest email marketing tool available on the market, it is not the most expensive either, especially considering the amount of services it offers.
One of its most important pros is that it allows you to deeply analyze the results of your mailings.
So you will be able to study your reach, and by combining this with its many personalization options, you can improve your marketing strategies.
So, as we already mentioned, you will be able to see where you need to improve and if you are really providing content that attracts the attention of your customers.
In addition, ConvertKit technology provides all the knowledge you need to become an email marketing expert, designed for a target audience: online content creators. So you don’t need a lot of e-commerce oriented features.
In the same vein, many of the most popular email providers are based on previous generations of technology and design trends, resulting in tools that are too complex, have a steep learning curve, or are not designed for modern use cases.
ConvertKit on the other hand is easy to use, powerful and available for paid plans, although they also offer a free landing page plan.
And because Nathan Barry designed this email marketing software with content creators in mind, today, most small businesses with an online presence can use it, combining functionality and ease of use better than any other program available.
On the other hand, it is a tool that is constantly being updated. The ConvertKit team regularly adds new features to this email marketing software, adapting to the needs of clients and their subscribers.
As we already mentioned, ConvertKit’s mission is primarily to help content creators make a living online.
So creators can be bloggers, poets, youtubers, podcasters, freelance writers, among others, keeping in mind that content creators make a living doing meaningful work and they do it through the internet.
And knowing that this modality of work relies heavily on advertising and marketing, if you are getting off the ground with your digital business or digitizing your physical business, one of the most effective strategies you can put in place is email.
Despite what is often said, we must be clear about one thing: we all consume emails. And a high percentage of us open our email at least once a day.
That’s why it is a great tool to capture the attention of your audience and engage them little by little until they become your customers.
Email marketing is an effective strategy to position yourself and present your value proposition, celebrate your personality and showcase your brand through the content of these messages.
It is the perfect tool to start your email marketing campaign to attract potential customers to your business in a safe, simple and effective way. So if this is just what you need, ConvertKit is ideal for you.
