The term startup is used to identify emerging companies or ventures recently created for the commercialization of products and services through ICT’s or information and communication technologies.
It is a scalable business model, with rapid growth and that can be sustained for a long time, thanks to its technological component, which is less costly compared to that used in traditional companies.
Startups are characterized by allowing the development of innovative businesses, with minimal costs and rapid growth.
They can be financed by private investors without requiring large amounts of capital, since the intensive use of the technologies available to them allows them to generate an economy of scale, which substantially increases their income.
Their main tool is marketing through the Internet, with which they manage to make their brand known and place special emphasis on their customer service department, for which they employ highly qualified and constantly evolving workers.
Therefore, they can be defined as a human organization with a great capacity for change.