Sprout social, social media management solution

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Currently, social media have become a very important element when it comes to sales, brand positioning, digital marketing and ecommerce. In order to make proper use of social media you must know how to administer and manage them, either through professionals in the area or using Sprout social software.

Sprout social was launched in 2010 with the idea of giving customers everything they need to manage their social networks and take advantage of that Facebook or Instagram account.

Ideal for anyone who sees social media as the best means of communication and publication.

Let’s learn a little more about Sprout Social.

What is Sprout Social?

Sprout social, is known as the social media management platforms responsible for properly manage your social media, with the aim of obtaining the full potential of social medias to make your marketing strategy and your organization, the best of all.

To solve your social media management problems in a professional way, Sprout Social is a good choice.

Every social media platform contains a commercial value, the important thing is to recognize it, value it and put it to use.

Through the all-in-one social media management software, SproutSocial, you can learn about the functions, tools, intuitive advantages and benefits of each of the most used social media worldwide.

Being a business insights tool, Sprout social has everything you need to increase all your business activities, keeping your multiple social channels in constant growth and in the view of all those who may be potential social customers, using all the elements that provide social media in the area of digital marketing.

Sprout social integrates its users with trained and professional staff in the necessary areas to make their passage through the platform, as profitable and relevant as possible.

For example in Sprout Social app you can find analytics and publishing tools, which will give you those data that you should pay attention to when using social media as a driver of your business.

Similarly, in Sprout Social you can find the tools to give your customers quick and tailored solutions to each problem that arises.

From administrators and social media marketing specialists to social media agents and customer service, this toos is perfect to run your campaigns, manage social conversations and collaborate with team members to grow your channels.

Sprout Social Pricing

$ 89 Monthly Billed Anually
  • 5 social profiles
  • All-in-one social inbox
  • Publish, schedule, draft and queue posts
  • Social content calendar
$ 149 Monthly Billed Anually
  • 10 social profiles
  • Competitive reports for Instagram, Facebook and Twitter
  • Incoming and outgoing message content tagging
  • Custom workflows for multiple approvers and steps
$ 249 Monthly Billed Anually
  • 10 social profiles
  • Message Spike Alerts for increased message activity
  • Digital asset and content library
  • Chatbots with automation tools

Despite not having a free plan, Sprout Social has a free trial for all its plans, where you can learn about the tools and features that the software presents. If you know what you want to get with the platform, do not hesitate to purchase any of the packages that suits you and your company’s needs.

Sprout Social is not a tool for beginners, so it is recommended to have a basic knowledge of social media marketing to take advantage of all the features offered by the platform.

What plans does Sprout Social offer?

Standard Plan

Sproutsocial’s Standard plan, presents everything you need to start working with social media marketing, the basic functions and essential tools.

It has a monthly cost of $99.

It has a free trial to get to know Sprout Social

Creation of 5 social media profiles, maximum.

All-inclusive inbox management.

Publishing, creating, scheduling and sending content.

Creation of calendar for social content management.

Tools for review management.

Keyword tracking for profiles

Social CRM tools and everything needed for task assignment.

Reporting with each level of publication

Tools for the creation of paid guidelines for Facebook posts.

Compatible applications for Android and iOS.

Professional Plan

If you need to get your company on everyone’s lips through social media, Sprout Social’s professional plan tools are ideal for your work team.

It costs $169 billed on a monthly basis.

You can take the free trial

All the features and tools of the standard plan

Creation of 10 social media profiles

Analysis of Facebook, Instagram and Twitter competition reports.

Tools for inbound and outbound message tagging.

Workflow management functions

Configure optimal times for sending content.

Knowledge of response rate through analysis.

Tools to know trends based on keywords and hashtags in the Twitter social media.

Creation of paid guidelines for social networks, mainly Facebook, Instagram, Tiktok, Pinterest, Twitter and LinkedIn.

CRM features help center and social marketing platform tools.

Advanced Plan

If your company is expanding and you are looking to make improvements through social media marketing, SproutSocial’s Advanced Plan is ideal for you, as you can directly find the most advanced and professional features for social media management.

The plan costs $279 per month.

You will be able to access everything offered by the professional plan plus the following tools.

Configuration of alerts for a possible increase in messages.

All the information you need in a digital library and online resources.

Automation through Chatbots tools.

Tools to set up default responses.

Automating inbox rules

Monitoring of links that have been automated.

Surveys to know the level of customer satisfaction score and promoter score, via Twitter.

Don’t miss the opportunity to get to know all that SproutSocial plans offer in your free trial and choose the one that best suits your needs.

Sprout Social Platform Features

The management of Sprout Social is based on its 5 main functions which we will analyze in depth to understand how Sprout Social works to give positive results and help businesses to spend less time and to the extent that the user requires.

Sprout Social offers the following base functions for all its clients, with the aim of introducing them to the magic of social media marketing.


Function based on knowing your audience.

SproutSocial offers the necessary tools to obtain the data and information vital to understand the trends of your social networks to achieve a better branding and commercial strategy, based on what your potential customers or audience want from your company.


This feature allows you to connect directly with your audience.

Through the publish function, you can plan, organize, schedule and deliver content tailored to your audience, with the possibility of being able to publish simultaneously on all the social networks you want to work with.


Get closer to your audience and engage with your community.

Through engagement tools you can monitor all your social networks, helping to improve responsiveness and avoid leaving your potential customers hanging.

This can also be achieved thanks to the unified inbox presented by SproutSocial.


Having awareness and knowledge about how your performance, or rather your company’s performance, is going is very important.

With the statistics function you will be able to analyze the numbers achieved and measure your performance, this is going to allow you to maintain, design or completely change your strategy, using the data that social networks make available.


There is no better way to spread the word than by using your own employees.

Through the creation of your brand and the unification of content, you can give your work group the data required to promote everything you need in an organized manner on all social networks.

In conclusion, SproutSocial works from the first level of branding and learning how to spread information through social networks.

This helps all those people who are starting out in the world of social media marketing and who are getting to know the functions provided by SproutSocial software.

What differentiates SproutSocial from other social media management tools?

Sprout Social stands out from other tools because of the different resources it provides to its users.

From blogs, resource centers, learning portal and Sprout news, getting all the information needed to be an expert with the software and in the management of social networking tools.

It also features a glossary of terms, events, research data and free tools to make your way through the platform easier and more dynamic.

With the inspirational resources provided by SproutSocial, you can get that push you need to create new things and innovate with your company.

Who can take advantage of Sprout Social solutions?

Sprout Social is a tool recommended for marketing experts, from small companies to multinationals that need a new vision for the dissemination of data, promotions and information.

Any agency that needs tools to obtain the advantages of using social networks can access SproutSocial, obtaining all the basic and advanced functions to maintain an active participation in social media.

SproutSocial has compatibility with all currently active social networks and all Google + tools, if you want to be part of this team, enter their official website and choose the package that best represents you.

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