What is SEO On Page Optimization?

Those who do life and business through the Internet must have a resource that ensures their virtual presence: a website, and having this wonderful tool brings with it some responsibilities that can ensure the success or failure of any company.

Find out what is SEO On Page optimization and everything you should know about it.

What is SEO On Page Optimization
Written by

Table of Contents

Defining SEO On Page Optimization

The term SEO On Page optimization includes a set of actions that are applied to a website to improve particular aspects of it, such as content, structure and other technical performance parameters that provide a better user experience.

This optimization usually begins by focusing the content on one or more keywords, so that a better positioning in the SERP can be achieved.

SERP stands for Search Engine Result Pages, the search engine results pages. These metrics give certain positions to each website and show them as a result when a user clicks on “search”.

However, the results are not fixed, they respond to various criteria and factors that the search engine considers when compiling its list.

These can change as updates or changes are made to the site, improving the values that are considered in the evaluation of the engines.

Within a website it is essential that the content, whether text, images or videos, is interesting, relevant and original, so that Google robots or Googlebots can analyze them according to the topic they deal with and evaluate the relevance of the keywords that have been chosen.

cropped view of woman touching sticky note with seo lettering near laptop on desk

Why is On Page optimization relevant for SEO?

SEO stands for Search Engine Optimization, a compendium of strategies that are applied to a website and whose objective is to place it at the top of the results shown by industry giants such as Google.

When on-page optimization strategies are carried out, they directly improve SEO, increasing traffic and brand visibility.

Generally speaking, it is possible to say that SEO on page optimization comprises a group of strategies that act according to SEO guidelines and are part of it.

However, the terms should not be confused; on-page optimization or SEO focuses on improving the internal elements or configuration of the website.

On the other hand, SEO off page optimization is oriented to improve those aspects that take place outside the website, applying techniques such as linkbuilding and diffusion in social networks.

Together, both are aimed at the correct web indexing in search engines to reach the first places, either in Google or other search engines.

The relevance of on-page optimization for SEO is based on the fact that it is not possible to obtain the best places in the main search engines without it.

It is necessary to have both on-page and off-page optimization in order to apply a proper SEO.

Tips for SEO On Page optimization

The first thing you should know is that a fundamental part of on-page optimization is to search, find and choose the best keywords for your website, in order to increase the traffic on the page.

In addition, you must take into account that using these keywords does not mean exaggerating, but placing the right amount, distributed throughout the content.

The text must be written naturally and oriented to people, not in a robotized way. The idea is to be able to choose the best keywords and use them to create original and quality content for users.

Finally, positioning keywords with a lot of competition can be complicated, so it is advisable to make use of the so-called long tail keywords that, although they tend to have fewer searches, can be of higher quality and performance in the long term.

In addition, you can put the following into practice:


More about SEO.