Klaviyo vs. Mailchimp: Which Email Marketing Platform is Best in 2025?
Written by
- Redaction Team
- Content Marketing, Creation Tools, Digital Marketing
Table of Contents
Introduction to Klaviyo and Mailchimp
Email marketing remains one of the most effective digital marketing strategies for businesses. Choosing the right email marketing platform is crucial for success. Two of the most popular platforms are Klaviyo and Mailchimp, each offering unique features that cater to different business needs.
Klaviyo is a strong ecommerce-focused email marketing solution, whereas Mailchimp is a widely used email marketing tool suitable for businesses of all sizes. Both platforms provide email automation, segmentation, analytics, and integrations, but they differ in key areas like pricing, features, and ease of use.
1. Ease of Use and Email Builder
Mailchimp is easy to use, making it ideal for beginners. It provides a drag-and-drop email editor, making it simple to design email campaigns.
Klaviyo offers more customization options, but its advanced features come with a steeper learning curve.
Both platforms provide pre-designed email templates to help businesses create professional emails quickly.
If ease of use is your priority, Mailchimp might be the better choice, while Klaviyo is best for those who need advanced customization.
2. Email Marketing and Automation Features
Klaviyo is built for ecommerce and provides robust email automation, including advanced workflows for abandoned cart emails, product recommendations, and customer journey mapping.
Mailchimp only offers basic automation, making it less powerful for businesses that need advanced marketing strategies.
Klaviyo allows for real-time personalization, while Mailchimp is a little more limited in this regard.
Klaviyo also offers SMS marketing, which Mailchimp does not provide natively.
For businesses looking to automate emails and create complex workflows, Klaviyo is the stronger marketing automation platform.
3. Integration and Ecommerce Compatibility
Klaviyo integrates seamlessly with Shopify, making it the preferred choice for ecommerce businesses.
Mailchimp allows integration with Shopify, but it is not as deep or advanced as Klaviyo’s capabilities.
Both platforms offer integrations with WooCommerce, Magento, and other ecommerce platforms.
If you run an ecommerce store, Klaviyo is the better choice, especially for Shopify users.
4. Segmentation and Personalization
Klaviyo uses advanced customer data to personalize emails based on purchase behavior, browsing history, and engagement.
Mailchimp offers segmentation, but it is not as granular as Klaviyo’s approach.
Klaviyo also offers AI-driven product recommendations, whereas Mailchimp has limited personalization features.
For businesses that need advanced segmentation and personalized email marketing strategies, Klaviyo is the superior option.
5. Analytics and Reporting
Klaviyo provides real-time analytics, helping businesses track email campaign performance, revenue impact, and customer behavior.
Mailchimp offers analytics, but its reporting tools are less detailed than Klaviyo’s.
Klaviyo allows you to track every email send and link it to actual sales, making it especially valuable for ecommerce.
For data-driven marketers, Klaviyo offers better insights into how emails impact business growth.
6. Pricing and Free Plan
Mailchimp offers a free plan, but it comes with limitations on features and the number of email contacts.
Klaviyo also offers a free plan, but it is limited to 250 contacts and 500 emails per month.
Klaviyo’s pricing plans scale based on the number of contacts and emails sent, making it more expensive than Mailchimp.
Mailchimp is more affordable for businesses with smaller email lists.
If you are on a budget and need a cost-effective solution, Mailchimp is the more affordable option. However, for growing ecommerce businesses, Klaviyo’s advanced features justify the higher cost.
7. Customer Support and Resources
Mailchimp provides email and chat support, but only for the first 30 days of email support on its free plan.
Klaviyo customers receive email and chat support, but priority support is only available on higher-tier plans.
Both platforms offer knowledge bases, guides, and webinars to help users maximize their email marketing campaigns.
For better customer support, Klaviyo and Mailchimp offer similar levels of service, but Klaviyo’s support is more responsive for paid users.
Conclusion: Klaviyo or Mailchimp?
The choice between Klaviyo vs. Mailchimp depends on your business needs:
Choose Klaviyo if you run an ecommerce store, need advanced automation, segmentation, and deep Shopify integration.
Choose Mailchimp if you are looking for an affordable, easy-to-use email marketing tool with basic automation features.
Both platforms provide powerful email marketing and automation capabilities, but Klaviyo is better for ecommerce, while Mailchimp is a great choice for small businesses. If you’re looking for alternatives to Mailchimp, Klaviyo is a strong competitor with better personalization, SMS marketing, and analytics.
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