Before starting or even considering the name of the business, it should also be taken into account to do a SEO analysis.
Why? Because, along with thinking on a catchy name, or if it is also posible to register the brand’s name, it should also te be sure if the domain is available.
Also, it will be suggested to get an easy to write domain, because numbers and hyphens might be seen good in the brand, but probably they might not be really comfortable to write.
As well, the business itself should consider what could be top themes that are related to their products or services.
This is recommended, because it can help to build up a content marketing strategy along their SEO strategy, and further develop content that will help the business to rank for different keywords.
Keyword analysis will help up to guide the content marketing strategy towards keywords that are really searchable.