SEO, or search engine optimization, is a process by which a writer can optimize their content to rank higher in search engine results pages.
By using certain keywords and key phrases throughout their writing, a writer can make their content more visible to readers who are searching for information on those topics.
In addition to using relevant keywords, a writer can also utilize other SEO techniques such as backlinking and meta tags to further improve their content’s visibility.
SEO content writing is not as difficult as some might think, but certainly SEO is an art that takes time and it requires to use the best practices to improve the content, to have in mind first the user experience and to deliver the answer for the user intent.
Keep reading to learn how to use SEO techniques that can help you to rank on the first page of search results of Google and Bing.
SEO writing is the process of having quality content that is relevant for users and help search engines to understand your existing content.
If you want to bring content writing and SEO together, then you need to make sure that your content is keyword rich and informative.
You also need to make sure that your website is set up in a way that makes it easy for search engines to find and index your content.
When a content marketing strategy is developed, the main focus is to thing first on the buyer persona.
What are their interest, what are their pain points and how the business is presenting the solution to their problems.
To write content to answer such questions might be useful, but if it is not findable, then it would be a worthless piece of content.
To bring up worth to content, it is required that people are actually reading it and bringing up them some value.
Having that in mind, when writing a piece of content should also need to have to write for SEO so that it can be found and serve to the business objective.
Content writers should include On-page aspects in order to optimize your content.
Which are such aspects, we are further discussing them in the next point.
On-page SEO includes optimizing your website content and structure to make it more visible and relevant to search engines.
This can involve improving your title tags, meta descriptions, and headings, as well as creating compelling and keyword-rich content.
On-page search engine optimization is all the variables of SEO that you can have control off, and that means the content itself.
As a SEO copywriter now, you have the power to do the neccessary edits to improve the article so that it is SEO-friendly, but most important, user friendly.
Fulfilling the search intent and SEO is not a matter of just keyword stuffing the article, but to make your content relevant to both search crawlers and users.
On-Page SEO includes aspects such as having your main and secondary keywords, having written a proper and catchy Meta Title and Meta Description, using headings properly with the format of H1, H2, H3 and even H4 depending on your article, using Alt Text on images to properly describe it and relate it to the main keyword, plus the use of semantic keywords to add relevancy and authority when you create content.
Before you can optimize your website for keywords, you need to do your research.
Keyword research helps you determine which keywords are most relevant to your business and which ones will help you reach your target audience.
There are a few different ways to go about keyword research, but the most important thing is to make sure you’re using relevant and popular keywords that will actually help you achieve your marketing goals.
By setting out which will be your main keyword based on search intent query and search volume, then you can start planning your content strategy around what and why you want to rank for such keyword.
This main keyword will be the reason why you are creating the content to fulfill the searcher desire.
Every piece of content that is SEO optimized has a principal keyword and secondary keywords that eventually will be added during the process of writing content.
The Meta Title and Meta Description are two important elements of on-page optimization.
The Meta Title is the title tag that appears in the head section of the HTML code, and the Meta Description is the brief description that appears below the title in the search engine results pages (SERPs).
When a user goes to Google or Bing and write what they are looking for, the results on the page will appear as featured snippets or with its title and description on the SERP.
Having this in mind, is the reason of the relevance it takes for SEO writers, since it is the first point of contact between a website and an user.
Both the Meta Title and Meta Description should be optimized to include relevant keywords for your page, as this will help your page to rank higher in the SERPs. However, it is important to avoid stuffing keywords into these elements, as this can result in your page being penalized by Google.
Instead, focus on creating a catchy and accurate title and description that accurately reflects the content of your page.
SEO writing tips fot the Meta Title include adding numbers to it, using brackets or even the year to bring up some more relevance to it and increases the CTR of it when appearing on the first page of search engines.
As well, when you write your meta description be creative to give a short preview of what readers could expect.
Title tags are one of the most important on-page SEO elements.
They are used to tell search engines what your page is about and help users to skim out your content to directly go to a relevant topic inside your content that would prefer to read.
Make sure you use relevant and keyword-rich title tags on all your pages to ensure the best possible results for your SEO efforts.
Think as if you’re writing an article essay for university, usually the structure has a main topic with its main title, followed by subtopics and minor paragraphs within.
In the case of a web page, one of the SEO best practices is to use the H1, H2, H3 title tags to give that order to structure a high-quality content that is understandable for users.
People who don’t came from a SEO background usually use the H1, H2, H3 title tags to just change the size of the font of the letter, when in reality, they are designated to add structure for SEO and content.
If you want your images to be accessible to everyone, don’t forget to add alt text!
Alt text is a brief description of an image that is displayed so that search crawlers can understand it.
It’s important to make your alt text descriptive enough so that search engine algorithms can understand what the image is showing, so that they know it is related to your main article.
A good SEO practice is to add the principal keyword to an image to add relevancy to the content on the page.
As well, some other SEO practice that is underused is the traffic to your website that can be obtained from image search.
Search engines like Google are improving their experience by also showing on the first places images that are related to the search that was done.
Once you have a list of keywords, you can start incorporating them into your content in a way that is both natural and effective.
This means using the right tags, titles, and descriptions so that your content can be easily found by people who are looking for it.
The use of semantic keywords will add up some relevancy to have a SEO-friendly content.
There are already SEO content writing software that can help you on the process of having valuable content that also has SEO in mind.
They can help you throughout your content needs as they will recommend semantic keyword with the use of Google NLP.
Some of them are Surfer SEO, Neuronwriter, Writerzen, Dashword and Frase.
Surfer SEO is a tool that helps you improve your SEO writing.
It gives you insights into what your competitors are doing, what keywords they are targeting, and what content is performing well.
Surfer SEO can help you optimize your own content to get better results with your SEO copy.
Neuronwriter helps SEO writing by giving users the ability to customize their own writing environment.
This includes setting out your seed keyword to analyze competitors, bring up semantic NLP keywords and a content grader.
In addition, Neuronwriter provides a connection with Google Search console to keep track of the page rankings, an internal linking suggestion and related content recommendations to add topics to your SEO content strategy.
Writerzen helps SEO writing by providing a wide range of tools and resources that can be used to improve the quality and effectiveness of your SEO and content marketing writing.
This includes a keyword research tool, topic cluster, and content creation editor with AI writing which will help you choose the right words and phrases to use in your content.
In addition, Writerzen also offers a number of tutorials and articles that can teach you how to write more effectively for the web and bring the best content possible.
Dashword helps SEO writing in several ways.
First, it provides a content brief area to develop your outlines.
Second, it offers a content optimization analysis to obtain feedback and have your content better.
Finally, it provides detailed analytics so writers can see how their content is performing and make necessary adjustments to flow better.
Frase software helps SEO writing by automating many of the tedious and time-consuming tasks that are associated with this type of writing.
This includes things like keyword research, article outline, and article rewriting.
By automating these tasks, Frase makes it easier for writers to produce high-quality articles that are optimized for improving search engines rankings.