Freshmarketer, grow and scale with the CRM for Ecommerce

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Freshmarketer is the CRM for Ecommerce par excellence, a Freshworks tool that promises to be everything you need to position yourself in the market and improve the customer experience and boost sales of any business.

Read on to find out not only what Freshmarketer is and how it works as a CRM software, but also what Freshmarketer provides, how much it costs, and why you should choose this marketing software.

What is Freshmarketer?

Freshmarketer is a powerful marketing automation solution for fast-paced marketing teams.

It enables the ability to intelligently engage the customer base throughout their funnel lifecycle, from before to after the purchase is made.

Typically, marketers use Freshmarketer to execute lifecycle campaigns, create rich workflows, analyze their users’ behavior, personalize at scale, and many more features that the tool offers and we will reveal later.

Do you know what marketing automation is?

Marketing automation refers to the use of technology to automate marketing emails actions and processes, reduce manual work and increase the effectiveness of actions.

Imagine that you have leads that are not ready to buy, all they need is for you to stay close and keep providing them with valuable content so that they finally make the decision to become a customer and make the purchase.

Freshmarketer is a marketing automation software that will help with its email marketing capabilities to ensure that you follow up with customers who are not ready to buy, with the intention that they receive the necessary attention so that they eventually are.

In addition, to achieve each sale you must go through the different stages of a process and when an automation tool is helping you you have the ability to ensure that they are experienced in the right way.

In addition, with tools like the one we discussed you can even segment leads with the intention that each group has a personalized response that helps you communicate the message to them in the correct and ideal way to stimulate them to purchase.

Not to mention the reduction of recurring work.

Freshmarketer pricing

$ 0 Monthly
  • Contact & Account Management
  • Contact Lifecycle Stages
  • Website Tracking & Built-in Chat
  • Social Media Campaigns
  • Shopify Integration
  • Additional 10,000 Marketing Contacts
  • Email Marketing Campaigns
$ 19 /month, with 2,000 marketing contacts billed annually
  • Everything in Free Plan
  • Multichannel Engagement-Email, SMS & WhatsApp
  • Behavioral Targeting
  • Segmentation based on Shopify events
  • Custom Playbooks
  • Performance Report
  • Industry Playbooks
$ 149 /month, with 5,000 marketing contacts billed annually
  • Everything in Growth Plan
  • Advanced Webhooks
  • Offline Events
  • Up to 3,000 Bot Sessions/Mont
  • Custom Roles

Free Plan

The first thing you should keep in mind is that Freshmarketer has a free trial plan aimed at all those startups that want a powerful email marketing combined with contact management.

We are talking then about 100 marketing contacts billed annually or monthly, and what it includes is:

Contact and account management.

Contact lifecycle stages.

Website tracking and integrated chat.

Shopify integration.

10,000 additional marketing contacts.

Email marketing campaigns.

24 x 5 support.

Growth Plan

It is intended for all growing companies that have the need to measure, analyze and understand every interaction with their customers. It is at $19 per month with 2000 marketing contacts billed monthly.

It goes up to $23 if billed monthly.

What’s included in the plan is:

Drag-and-drop Journey Builder.

Multichannel engagement: email, SMS, and WhatsApp.

Behavioral segmentation.

Personalized playbooks.

10,000 additional marketing contacts.

Performance reporting.

Up to 2,000 bot sessions per month.

Industry playbooks.

Customized reports and dashboards.

Pro Plan

It was designed for advanced companies that have the need for seamless multichannel marketing with personalization. Its cost is $149 per month with 5,000 contacts billed annually. If billed on a monthly basis it goes up to $179.

What the plan offers is:

Advanced Webhooks.

Offline events.

10,000 additional marketing contacts.

Up to 3,000 bot sessions per month.

Customized features.

Enterprise Plan

Designed for companies that require control, customization and advanced metrics. It costs $299 per month with 10,000 marketing contacts billed annually. It goes up to $359 if billed on a monthly basis.

What the plan offers is:

Transactional emails.

Field-level permissions.

Dedicated account manager.

10,000 additional marketing contacts.

Up to 5,000 bot sessions per month.

Advanced metrics.

How does Freshmarketer work?

To understand how Freshmarketer works, the services they offer must be evaluated, since they are based on providing digital marketing solutions that make it possible for users to increase their online presence, thus helping to increase sales and visits to the website in question.

Website tracking

It offers complete website analytics services, providing the user with all the data needed to carry out an effective marketing study.

It can be expected to provide data such as heat maps, A / B tests, among many others, which will be very useful when it comes to monitoring the total traffic of the website, being useful for planning marketing strategies to be applied.

Real-time reports

Freshmarketer is a platform that specializes in real-time reports, since it has many functions that make it easier to make decisions and various analyses of the website.

Among its functions are the options of analysis of abandonment rates, duration of visits, among many other reports that are issued in real time.

Analyze customer activity

One of its fundamental aspects is that it allows you to analyze all customer activity. It gives you the ability to track all activity on your website, which makes it an excellent option to get solid information on the next strategies to implement.

Multichannel Engagement

You can interact and develop your conversational marketing with customers across different channels such as SMS, Whatsapp, live chat, chatbots and email.

What sets Freshmarketer apart from other tools?

Freshmarketer offers you all the marketing tools in one place, starting with visualizing visitor activity on your website using heatmaps.

You’ll be able to capture your visitors’ experience, identifying where they get stuck, what sections they like or what they skip over.

You will also be able to develop successful knowledge base personalized email campaigns, automate customer journey and engagement, and better understand your customers with Freshmarketer’s email marketing tools.

Thanks to these reports and statistics, which are generated in sync automatically, you will be able to visualize the performance of your campaigns and activities in a matter of minutes.

This is the marketing tool that simplifies marketing activities with powerful automation that is flawless.

You will also have the ability to design customer journeys from scratch, or from templates, so you can nurture your leads, interact with your existing customers, win back those who have left, sell more, have the option to set up autoresponders and much more to make your job easier.

Freshmarketer offers you to break down the barriers between sales and marketing teams, and thanks to the integration of Freshsales and Freshmarketer all your data is in one place.

You will be able to speed up conversions and synchronize contacts in real time to make your work more comfortable.

Undoubtedly, this is a set of all-in-one robust marketing tools that you should have at hand.

Who can take advantage of Freshmarketer CRM marketing automation?

Freshmarketer is a tool used by any type of person or company that wants to have all the information they require about their website in order to carry out their digital marketing studies and be able to adapt everything according to them.

In addition, as you have been able to see when talking about the cost of Freshmarketer, it has plans so that even the smallest companies can have access to their ideal package and can start to grow with them, so that they can then move to larger plans.

The opinions about Freshmarketer are more than positive, generally most of its users indicate that it is a platform that has many benefits. Anyone who wants to can benefit from it and get the most out of their site, improving their presence, gaining more customers and selling more.

Freshmarketer Shopify integration - Engagement across channels

The Freshmarketer Shopify integration is a great way to get your business online and start selling products quickly and easily.

With Shopify, you can create a beautiful online store with all the features you need to run a successful business.

And with Freshmarketer, you can track your sales, marketing campaigns, and customers in one place.

With the integration, data is seamlessly passed between Freshmarketer and Shopify, making it easier to track and manage customer behavior.

The integration provides increased insights into customer behavior, allowing businesses to make more informed decisions about marketing and sales strategies by improving customer targeting capabilities.

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