25 Best Digital Marketing Tools for Startups

Best Digital Marketing tools for Startups
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Digital marketing tools are important for startups because they can help to level the playing field against larger, more established businesses.

By using digital marketing tools, startups can reach a wider audience more easily and at a lower cost than traditional marketing methods.

Additionally, digital marketing tools can provide startups with valuable data and insights about their customers and target market, which can help them to fine-tune their marketing strategy and make better decisions about where to allocate their resources.

There are marketing platforms and marketing software that can help out with the content marketing creation, search engine optimization, link building, email marketing automation, reports and analytics, and more tools like funnel and landing page creators as well as CRM for marketing teams.

Keep reading to find out the best marketing tools that can help out business owners of startups to help their marketers to improve their marketing efforts.

How Digital Marketing Helps Your Startup Grow

Digital marketing can help your startup grow in a number of ways.

First, it can help you reach more customers and potential customers online.

This can be done through a variety of digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Additionally, digital marketing can help you generate leads and sales for your startup.

Finally, digital marketing can help you build brand awareness and credibility for your startup.

As most new startups are technologically based, digital marketing has become also the native way to grow your business.

We have seen many companies around the world with exponential growth thanks to the internet, since the access to worldwide market has become easier, requiring less investment in infrastructure.

Digital marketers play a key role on the growth of the different types of startups, as they understand what are the paths that an online business need to grow.

Best Digital Marketing Tools to Create Content

Digital marketing tools can help content creators to produce high-quality, engaging content more efficiently.

There are different types of content that can be created and are mainly video, audio, video and text.

When starting a business online it is normal that owners want to bring all the awareness possible to them, and to do so, the use of social media has become a great way to do it, but for that it is required to create content.

The more creative the digital assets are, the better they can perform on social media postings, therefore relying on the right tools can bring up modern marketing with less effort.

The following tools are great platforms that can help out startups to create content faster and with high quality.

Envato Elements


Envato Elements is a subscription service for digital creatives.

With a single subscription, you can download an unlimited number of creative assets, including photos, graphics, fonts, templates, and more.

It is the perfect platform to source your startup needs for digital assets to create the content for your marketing plan.

Envato Elements is a great way to save time and money on your next creative project.


Monsterone Logo

MonsterONE is a content creation platform that enables you to easily obtain templates, graphics, icons and more digital assets.

With MonsterONE you can create high-quality, engaging and professional-looking content for your website or blog.



Canva is an online design platform that enables users to create professional designs for their social media, business and marketing needs.

With a simple drag-and-drop interface, Canva makes it easy for anyone to create stunning visuals without any prior design experience.

Whether you’re looking to create a Facebook cover photo, an Instagram post or a Twitter header, Canva has the templates and tools you need to help you get your message across.

Canva has becomed the go to platform to create content for online marketing due to its ease of use, since it was created for non designers.

With Canva you can connect your Social Media platforms, and share your creations automatically.


CreateStudio Logo

Video has become a very important online marketing tool that small businesses, freelancers, startups and big businesses are using to promote their products and services.

CreateStudio is a video creation tool that allows you to create professional-looking videos without any prior video editing experience.

You can use CreateStudio to create videos for social media, YouTube, and more.

This powerful marketing video software can help out to create visual content for those who are not professionals on tools like Adobe Premiere Pro, or Adobe After Effects.

Best Digital Marketing Tools for Search Engine Optimization

Digital marketing tools are essential for search engine optimization (SEO).

They help businesses to improve their online visibility and organic search results.

There are many digital marketing tools to help available online, but some of the most popular ones include keyword research tools, backlink analysis tools, and competitor analysis tools.

Startups should use these tools to improve their website ranking in search engine results pages (SERPs), and ultimately, drive more traffic and sales.


SEMRush logo

Semrush is a tool that can be used for SEO purposes.

It provides users with data and insights that can help them improve their website ranking in search engines.

Additionally, Semrush can be used to research keywords, competitor analysis, and backlink analysis.

Semrush can help Startups to analyze their website, and do the optimization recommendations to have a strong digital presence.

Surfer SEO

Surferseo logo

Surfer SEO is a content optimization tool that analyzes your content and compares it to the top-ranked content for your chosen keyword.

It then provides recommendations on how to improve your content to better match what the search engines are looking for.

Surfer SEO has a content grader which measures out the quality of the article in terms of SEO.

This powerful marketing tool has gained popularity in the last years as it is helping websites to rank higher on search engines like Google and Bing.


Neuronwriter logo

Neuronwriter is a neural network-based text generation tool that can be used for SEO purposes.

It can help generate keyword-rich articles or texts, which can be used to improve your website’s search engine ranking.

Neuronwriter includes an AI writer which can help you out to create content faster, and with Google NLP.

Google natural language processing are algorithms that understand the general context of the article, and they analyze which keywords are mainly used to consider the article relevant and authoritative.


Writerzen logo

Writerzen for SEO is a powerful tool that allows you to easily improve your website’s search engine optimization.

With Writerzen for SEO, you can quickly and easily add relevant keywords and phrases to your website’s content, helping you to attract more visitors and improve your site’s ranking in search engine results pages.

Writerzen has marketing tools like Topic Cluster and Keyword Research that can help out to build up the content process around the main product or services of the Startup.


Dashword logo

Dashword is a tool that allows you to measure the SEO of your website.

It gives you insights into how well your website is optimized for search engines, and how you can improve your ranking.

Dashword do recommendations to improve the On-page SEO with semantic keywords.


Frase io Logo

Frase for SEO is a tool that allows you to improve your website’s search engine optimization.

It provides you with a list of keywords that are relevant to your site, and then allows you to track your progress in ranking for those keywords.

Frase has been a Surfer SEO alternative that is also focused on SEO content optimization.

Best Digital Marketing Tools for Link Building

Digital marketing tools for link building can be extremely helpful in getting your website noticed and ranked higher in search engine results pages (SERPs).

Some popular digital marketing tools for link building include guest posting, infographics backlinks, social media, blog commenting, forum posting, and directory submission, being the last ones the less important as they are loosing relevancy as backlinks.

By using these tools and others like them, you can increase the number of links pointing to your website, which can help improve your visibility and SERP ranking.


Adsy logo

Adsy is a tool that helps you build links to your website.

It allows you to create and manage your link building campaigns, track your progress, and measure the results of your efforts.

Adsy has a database with websites from all around the world, and you can request the publishers to post your article or to write one for you.


publisuites logo

Publisuites is a tool that allows you to find and contact potential link building partners.

It also allows you to track your progress and manage your link building campaigns.

Publisuites is one of the most popular platforms form Spain, therefore most of the websites on their database are from hispanic countries.

Nevertheless, you can find websites to do sponsored posts from other countries to improve your SEO digital marketing strategy around the world.


getlinko logo

Getlinko is a link building tool that allows you to quickly and easily find high quality link opportunities.

It’s a great tool for both new and experienced link builders alike.

Getlinko is a more recent platform, but the database of website to do guest post is growing.

The tool shares with you important information such as DA, DR, Organic Traffic and Niche, which you can decide what website is mostly relevant for your Startup to get a backlink.



Linkatomic is a guest posting and link building service that helps businesses get high-quality backlinks from authoritative websites.

By publishing articles on popular sites in your industry, Linkatomic can help you build your brand’s online presence, drive traffic to your website, and improve your search engine rankings.

Best Email Marketing Automation Tools for Startups

There are a lot of different automation and email marketing tools available for startups.

However, it can be difficult to know which one to choose.

The best way to decide is to first identify your needs and then research the different options.

Once you’ve narrowed down your choices, you can then trial each one to see which best suits your effective email needs.


GetResponse logo

GetResponse is an email automation marketing service for startups. It helps businesses automate email marketing tasks like sending out mass emails, segmenting subscribers, and managing lists.

GetResponse also offers a number of features specifically for startups, including a free plan, discounts for early-stage businesses, and a wide range of integrations with popular startup tools.


Hubspot logo

Hubspot email automation marketing for startups is a great way to get your business off the ground.

By automating your marketing tasks, you can free up your time to focus on other areas of your business.

Hubspot offers a variety of email automation tools that can help you get started with your marketing.


Activecampaign logo

ActiveCampaign is an email automation marketing solution for startups. It helps businesses automate their email marketing campaigns and improve their customer engagement.

ActiveCampaign’s features include a drag-and-drop email builder, automated email sequences, contact management, and detailed reports.


Sendpulse logo

Sendpulse is a email automation marketing service for startups. It helps startups to automate their email marketing campaigns and improve their customer engagement.


Convertkit logo

Convertkit email automation marketing for startups is a tool that helps new businesses automate their email marketing. This can be a great way to save time and money while still getting the word out about your company. Convertkit offers a free trial so you can try it before you commit to anything.

Social Media Marketing Tools for Startups

There are many reasons why startups should use social media management tools.

One reason is that it can help them to save time.

Social media management tools can help startups to automate tasks such as posting content, responding to comments and messages, and monitoring activity on their social media accounts.

This can free up time that the startup can use to work on other aspects of their business.

Another reason why startups should use social media management tools is that it can help them to improve their social media presence.

By using tools to schedule and publish content, track who is talking about them online, and measure their performance, startups can get a better understanding of what is working well and what needs to be improved.

This can help them to make better decisions about how to use their social media accounts to achieve their business goals.

Following up, here are some of the best marketing tools for startups that can help out to improve your social media marketing.

Sprout Social

Sprout social logo

Sprout Social is a social media management platform that helps startups grow their social media presence. With Sprout, startups can track their social media performance, engage with their audience, and measure the results of their social media campaigns.

Social Bee

Social Bee Logo

Social Bee is a social media management tool for startups. With Social Bee, startups can manage their social media accounts in one place, track their growth, and measure their success.

Napoleon Cat

Napoleoncat logo

Napoleon Cat social media management is a tool for startups that helps them to effectively manage their social media accounts. It provides them with a platform to post updates, monitor activity and track results. Additionally, Napoleon Cat also offer users a suite of tools to help them measure their social media performance and make data-driven decisions.


Later Logo

Later is a social media management tool that helps startups by providing an easy way to manage and grow their social media accounts.

Later makes it easy to post content, track results, and collaborate with team members.

Additionally, Later provides valuable insights about when and how to post for maximum engagement.

Google Analytics & Google Search Console

google analytics logo

There are two must-have digital marketing tools for Startups which are the Google Analytics and Search Console, both free to be used.

There are many reasons why startups should use Google Analytics.

Perhaps the most important reason is Google Analytics is one valuable website that provides insights into how users interact with your website or app.

This information can be used to improve the user experience and make conversions more likely.

Additionally, Google Analytics can help you track your marketing efforts and ROI, allowing you to optimize your campaigns for maximum effectiveness.

Overall, using Google Analytics can give you a significant competitive advantage by helping you better understand your users and how to convert them into customers.

There are many reasons why startups should use Google Search Console.

First, it is a free tool that can help you track your website’s performance in Google search results.

Second, it can help you identify and fix any issues that may be affecting your website’s ranking.

Third, it can help you submit your website to Google for indexing and make sure that your website’s content is being crawled and indexed correctly.

Fourth, as you appear on the page results and in top positions, it is more likely that search engines will help you grow your Startup thanks to being indexed on Search Console.

Finally, it can help you monitor your website’s backlinks and ensure that they are high-quality and relevant.

More about Content Creation Tools

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