What is B2B Ecommerce? Definition, Platforms and Examples

What is B2B Ecommerce
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Traditional B2B was used to manage orders by phone or methods that did not really help to automate and keep track online, making it more difficult to follow up orders.

Having these disadvantages and with the rise of ecommerce sites, the B2B industry started to develop an ecommerce model that can ease the collaboration between suplliers and clients.

B2B e-commerce is the process of buying or selling products and services between businesses through an online platform.

Contrary to B2C, that is focused on the end customer, B2B companies are focused on acquiring already established businesses as their clients.

B2B and B2C digital commerce have a lot of similarities since the way of managing transactions, plus the accessibility of finding products on the platform.

As there are advantages and disadvantages of e-commerce for businesses, B2B can gain more by implementing new technologies for commerce.

It is a type of business-to-business transaction that has become more popular in recent years as businesses have increasingly turned to the internet for their shopping needs.

B2B Ecommerce websites have gained popularity, as they have become a new way of making business, as this ecommerce platforms allows their clients to check out their catalogues, prices, and form of B2B payment.

B2B business through online sales has given the advantage of speeding up the ordering proccesses, supply chain and have better control of B2B customers, sales channels and inventory.

Keep reading to learn more about what is B2B ecommerce.

What is B2B Ecommerce?

B2B ecommerce is online shopping for businesses and organizations that buy and sell products or services to other businesses or organizations.

It is a subset of ecommerce that includes all business-to-business (B2B) transactions, such as those B2B organizations between manufacturers and retailers, wholesalers and distributors, and service providers and corporate customers.

B2B ecommerce platforms provide a marketplace for businesses to buy and sell products or services online.

These platforms typically offer features and functionalities that are designed to meet the specific needs of B2B buyers and sellers.

For example, B2B ecommerce platforms may allow businesses to manage their inventory, pricing, and orders in one place; create profiles for multiple users within an organization; and offer bulk buying options.

The growing popularity of B2B sellers is driven by a number of factors, including the increasing use of mobile devices for business transactions, the need for businesses sales cycle to streamline their procurement processes, and the desire of businesses to save time and money on purchases.

The most common platforms are online marketplaces, which are websites that allow businesses to buy and sell products and services to each other.

B2B marketplaces access the platforms to upload their products, and the websites are focused on attracting visitors to the website and win based on sales commissions.

There are also B2B ecommerce platforms that are specific to certain industries, such as healthcare or manufacturing.

And finally, there are private B2B ecommerce platforms that are only accessible to businesses that have been invited to use them.

The future of B2B ecommerce looks promising, as the technologies keep improving the ecommerce systems allow users to manage higher volume of transactions, automate the customer relationship and update the products B2B pricing easily.

Types of B2B Ecommerce Websites

There are three types of B2B ecommerce websites: marketplaces, catalogs, and portals.

Marketplaces are online platforms that bring buyers and sellers together to trade goods and services.

They are typically used by businesses that want to sell to a large number of customers, or that need to source products from a wide range of suppliers.

Global B2B e-commerce marketplaces aim to position themselves worldwide to attract suppliers and buyers from all around the world.

Catalogs are online product catalogs that businesses can use to showcase their products and services.

They are usually used by businesses that have a small number of products or services to sell, or that want to provide more information about their products than a marketplace would allow.

Portals are websites that provide a single point of access to multiple online resources.

They are typically used by businesses that want to provide their employees or clients with access to a range of different resources, or that need to manage access to multiple online systems.

Having a more restricted commerce platform allows B2B sites to have more control on the orders and their sales reps can manage better the accounts.

What are some B2B Ecommerce Platforms?

There are many B2B ecommerce platforms available to businesses today.

Some of the more popular ones include Woocommerce, Shopify, BigCommerce, and Magento.

Each platform offers different features and benefits, so it’s important to choose one that will best fit your business’s needs.

Woocommerce for B2B needs additional plugins to run as a B2B platform such as B2B King, Woocommerce B2B and Easy Order.

For example, Shopify is a great choice for businesses that want an easy-to-use platform with a wide range of features.

BigCommerce is a good option for businesses that need a robust platform with scalability options.

Magento is a good choice for businesses that need a customizable platform with advanced features.

Importance of B2B ecommerce solutions

Business-to-business (B2B) ecommerce solutions provide a number of advantages for businesses that want to sell online.

Perhaps most importantly, using a B2B ecommerce platform offer a much higher level of customization than consumer-focused ecommerce solutions.

This allows businesses to tailor their online store to better match their specific product offerings and target market.

In addition, many B2B businesses solutions usually include a number of powerful features that can help businesses streamline their sales process, such as quote and order management tools.

And because B2B sales often involve large orders and complex shipping requirements, many B2B ecommerce platforms also offer built-in shipping and logistics management features.

Overall, B2B ecommerce solutions can provide a number of significant benefits for businesses that want to sell online.

By offering a high degree of customization and powerful sales and shipping features, B2B ecommerce platforms can help businesses streamline their operations and boost their bottom line.

What are some successful B2B Ecommerce examples?

There are many different types of B2B ecommerce businesses. Some common examples include Alibaba, Amazon B2B and Quill.

These platforms allow businesses to find suppliers for the products they need, compare prices, and make purchases all in one place.


Alibaba B2B ecommerce is a platform that connects businesses with suppliers and manufacturers from around the world.

It offers a wide variety of products and services, including electronics, apparel, home goods, and more.

Alibaba B2B ecommerce is a great way for businesses to find new suppliers and manufacturers, and to save money on products and services.

Amazon B2B

Amazon B2B ecommerce is a type of ecommerce that allows businesses to sell products and services to other businesses through the Amazon marketplace.

This type of ecommerce can be beneficial for businesses because it gives them access to a larger audience of potential customers, and it can also help them save time and money on marketing and advertising costs.

In addition, Amazon B2B ecommerce can help businesses build stronger relationships with their suppliers and partners.


Quill B2B ecommerce is a platform that enables businesses to buy online cleaning and office supplies.

It offers a wide range of cleaning products and office supplies that businesses can order from their online store, where they can check out the product catalogs, order management, shipping, and payments.

B2B ecommerce can be a great way for businesses to save time and money. By buying goods and services online, businesses can avoid the hassle and expense of traditional brick-and-mortar shopping. Additionally, B2B ecommerce can help businesses save on costs such as inventory and shipping.

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