SEO: Tips for Escaping the “Gray Zones” in Website Builders

SEO Tips for Escaping the Gray Zones in Website Builders
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When people search on platforms such as Google, Bing, and Yahoo, they usually find what they are looking for in the first results that appear. The internet user may not realize it, but these pages do not appear at the top of the search engines by pure coincidence.

Search engines have their own algorithms that evaluate sites based on Search Engine Optimization (SEO) criteria. Through this analysis, they can verify the quality of the pages and check whether their content really makes sense to the person who is making a search. If the result is satisfactory, the chances of appearing among the first results of a search increase considerably.

The good news is that there are a number of SEO techniques that can be applied on a day-to-day basis and work across different hosting services. This means that the strategies can bring real benefits regardless of the site builder used to create and manage a page – here you can find more information about some reliable services. Below are tips for optimizing websites and improving your search engine rankings.

SEO or search engine optimization concept
handsome young seo manager using smartphone and computer at workplace

Responsive Websites

One of the goals of SEO is to ensure that publications meet the needs of Internet users. Therefore, it is necessary to be very attentive to the behaviors and habits of people on the web.

According to the TIC Domicílios survey, conducted in 2019, 74% of the Brazilian population aged 10 years or older has access to the internet. The survey indicates that smartphones are used by 99% of these users, with 58% of the total surfing exclusively via cell phone.

The number makes an important alert: it is necessary to invest in strategies to create responsive sites. This means that all web pages should work well on desktop and laptop browsers, but they also need to offer good experiences to the large group of people who access the internet via smartphones.

Google’s algorithm now sees mobile usability as an important SEO factor. It analyzes the navigation style of websites and highlights those that offer the best performance on mobile devices.

Keywords and Secondary Keywords

white stickers with the words SEO and keywords on a yellow background, attached to a rope

Selecting and using keywords in different content is one of the best strategies for doing well with SEO on any website builder. Based on the analysis of these terms, search engine algorithms can identify the subjects covered in the posts and define whether they are relevant to the audience.

Today it is possible to find a number of online tools that help people search for good keywords. The platforms SemRush and Ubersuggest, for example, allow people to query terms and indicate which of them are the most searched for by Internet users.

Keywords must be used in the title of the post and in subheadings. They also need to appear several times (in a natural way, so as not to impair the reading) throughout the text and marked in bold.

It is also possible to adopt secondary words that are related to the central theme of the post. A good tip is to use Google itself to choose these terms. Just enter the keyword in the search engine and scroll down to the bottom of the page. There, you can see a series of related searches. From there, just analyze the ones that best match the theme and try to fit them into the text.

Text formatting and size

Group of high qualified young specialist working at SEO department

Text formatting is a very important factor for SEO. Therefore, it is necessary to always pay attention to factors such as Heading Tags, which work as markers to structure the content of pages.

The titles of posts, for example, should be adapted to the H1 format. H2 is indicated for subtitles. H3 and H4 can be used to create subheadings within subheadings.

It is also necessary to keep an eye on the size of the texts. Experts recommend that they should be 600 to 1,000 words long.

Slug

Close up of hands contemporary website developer man typing and writing code for program

The slug (the part of the link that appears after the site name and the first slash) also plays an important role in SEO strategies. Optimizing it in the best way possible is one of the keys to obtaining better rankings in search engines.

Ideally, the slug should be as short as possible. It should make reference to the keyword and the theme of the publication. This way, the algorithms can more easily identify the subject of the post.

Be careful with images

Scared emotional curly haired woman stares at camera and covers mouth with hands cannot believe her

In addition to adapting the text, special care must be taken with the images that will be used in each post. The first step is to make sure they are not too heavy. This is because large photos take time to load and can compromise the user experience.

The ideal is to try to reduce the size of the files, but always without compromising the quality of the resolution. Usually, photos between 70k and 100k work well visually and still guarantee a good performance in relation to SEO.

For search engines to value the content even more, it is worth naming the photos with the keyword of the article and filling in the Alternative Text field, an important tool to help visually impaired people navigate. There, it is necessary to describe what appears in the photo (preferably using the keyword).

Links

Link building

Search engines give preference to content that features links. They work in a complementary way to the text, allowing the visitor to learn even more about subjects cited in the publication.

Internal links, for example, take visitors to other pages within the same site. External links direct people to other websites with relevant content and can be used in partnerships for dissemination.

Plugins

Website creator

Turning to plug-ins (paid and free) is also a good option. Yoast SEO, for example, helps those who produce content for WordPress sites. With it, you can assess whether the SEO of the post is bad, average or good, and check which points of the publication can still be improved.

With the tips above, you can greatly improve SEO work on many different types of sites – from large multinational company blogs to small regional brand pages. Applying them on a daily basis helps boost content organically and improve rankings in search engines like Google.

More about SEO.