SEO Audit for Entrepreneurs with one single tool
Do you remember when was the last time you checked the technical status of your website?
If you haven’t done it before, it’s been several months since your last review or you are soon to modify the design of your website, here you can find everything you need to know about how to audit your website and increase your online presence and performance.
Why audits are important for websites
Performing a technical audit of your website provides you with a report on what is wrong with your website from the point of view of search engines and human visitors. In addition to that, such reports allow you to see how you can improve your website.
The bottom line is that by regularly auditing your website, you can keep your business aligned with Google’s best practices, as well as increase the overall performance and search visibility of your website.
Let’s take a look at some specific reasons to audit your website.
Your visitors can’t navigate the site the way you’d like them to. When you look at your website every day and know your way around, it’s easy to overlook problems that prevent new visitors from finding their way through your website. You can overlook problems with 404 pages, directives with no index, orphaned pages/lack of internal links and dozens of other problems.
Your website is not technically optimized. This is a big part of your SEO success, as it covers a wide range of problems including sensitive content, image alt text, missing metadata, security issues with HTTP, header usage, broken links, mobile responsiveness, duplicates and more.
Your website doesn’t load fast. We all know that the modern user doesn’t have time to wait for your website to load. If your pages take more than 3 seconds to load the first rendered content, you will probably see a drop in traffic and, if you run an online store, you will have a lot of abandoned carts. In addition to affecting conversions and user behavior, loading speed also affects SEO. With the introduction of Core Web Vitals in the summer of 2021, page experience became a big ranking factor, considering loading speed, responsiveness and visual stability, among other things.
The most important thing to keep in mind is that auditing your website and fixing the issues you discover in the process is a great way to ensure that both search engines and people fall in love with your website.