Let’s start by saying that no matter how much you can attract traffic to your website (you can even use misleading techniques, or penalized by search engines to achieve your goal), if your customers, or potential customers, do not stay to browse your page.
In this case, the opposite effect to what you expect is produced, because if they don’t like what you offer, they may create bad publicity for you. So, if you can get positive reviews why should you risk a negative one?
The importance of SEO comes when we understand that by using it we grow as a company. And it is something that should be taken into account from the first moment in which we are about to create a website for our project.
Besides, we also have the creation of content, which is what will attract the most attention. It is expected to be one hundred percent original, educational, well done and, above all, useful for users. What is poorly done only serves to hinder your customers.
Besides, when you ask yourself why SEO is important, remember that, if you create quality content, you have the option to influence their decision making. And we’re not just talking about the moment of purchase, but also in so many other matters that you’d be surprised at the power that a job well done can have.
So, working hand in hand with SEO is not only important to bring more people to your website, but to ensure that they will stay and like all the content you have developed on it. This way you will be preventing them from leaving with the competition.