5 Tips to optimize Core Web Vitals in WordPress

These are the new Page Experience metrics from the industry giant, Google, with which it is possible to quantify the experience of visitors on pages and improve it.

Learn about the best alternatives to optimize Core Web Vitals and achieve a positive interaction between creators and users.

5 Tips to optimize Core Web Vitals in WordPress
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Core Web Vitals

As mentioned above, the Core Web Vitals are SEO page experience metrics for Websites and of course WordPress users who want to improve the experience of those who visit their sites on the Internet.

These metrics are based on 3 key data to quantify the experiences:

  • Largest Contentful Paint. The Largest Contentful Paint (LCP) metric reports the render time of the largest image or text block visible within the viewport, relative to when the page first started loading.
  • First Input Delay. FID measures the time from when a user first interacts with a page (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to begin processing event handlers in response to that interaction.
  • Cumulative Layout Shift. CLS is a measure of the largest burst of layout shift scores for every unexpected layout shift that occurs during the entire lifespan of a page.

These metrics have an evaluation percentile of 75%, taking into account that this percentage of visits is the one that should achieve the best scores to consider that the strategies to optimize Core Web Vitals have been effective.

Core Web Vitals metrics mainly include accesses from mobile devices to quantify the experience; however, they can also be used on personal computers.

By optimizing Core Web Vitals you will be able to improve the results of Google Search Console, another tool with which it is possible to identify errors and solve the problems that arise, so that your site can be positioned among the first places within this search engine.


Why are Core Web Vitals gaining relevance in SEO?

The metrics yielded by optimizing Core Web Vitals as of mid 2021, are considered a weighty factor when it comes to ranking and placing websites in SEO positioning.

This implies that Google will consider Core Web Vitals metrics for ranking websites, so the relevance of this tool in SEO is more than obvious.

If you are a WordPress user looking to improve your SEO positioning, optimizing Core Web Vitals is your best alternative.

This implies that from May 2021 Google will not only consider the content of the pages for positioning, but also the technical aspects of SEO in terms of user experience on the site.

5 Tips to optimize Core Web Vitals

These are useful tips that you can take into account to optimize the Core Web Vitals and improve the positioning of your site.

Tip 1: Improve your Hosting

Improving your hosting is one of the strategies you can use to optimize Core Web Vitals, since the response time of the server and consequently the loading speed of your website depends on it.

Some managed hosting platforms, such as Cloudways, can provide your site with high loading speed, helping you to improve its SEO positioning.

Keep in mind that a large part of the loading speed depends on the server where your website is hosted.

Tip 2: Switch to WebP images

Closeup image of a woman using and working on laptop computer

The WebP format is a type of image that Google provides to its users, it is presented in compressed form and this allows it to be less heavy but with the same quality of JPEG.

By changing the images on your website to a WebP format it is possible to improve the loading speed and optimize the user interaction with the pages, without reducing the quality of the image.

Optimizing Core Web Vitals requires improving the user experience and loading speed is part of it, that is why it is among the metrics considered in the quantification.

There are plugins such as ShortPixel that support image optimization and image conversion to WebP.

Tip 3: Optimize with WP Rocket

WP Rocket

WP Rocket is a caching plugin that allows you to optimize Core Web Vitals by compressing the code, without the need to be an expert in the programming area.

With this plugin, in a short time your site will be optimized, you will have more chances to increase visits and thanks to the improvement in metrics, your positioning will improve.

Tip 4: Serve static content with Statically


There are some assets in website that are statics, such as logo or even the favicon, and accelerating it with Statically is an excellent alternative.

Statically is a plugin that allows you to accelerate this type of fixed content on your website, which increases the loading speed and contributes to optimize the Core Web Vitals.

Tip 5: Use only the necessary resources with AssetCleanup

Asset CleanUp

In addition to having a cache plugin, it is advisable to install on your site another one that is responsible for removing all unnecessary elements of the pages, so that the loading speed is not affected and users remain on it.

AssetCleanup is a WordPress plugin that takes care of removing unnecessary elements on websites, allowing you to reduce loading time by leaving only what is necessary.

An example of what AssetCleanup can do can be found in the forms that use CSS and JS files, which are not really necessary, except on the contact page.

Therefore, with this plugin you can prevent these files from being loaded on the rest of the pages of your website, considerably improving the loading speed, which translates into optimizing Core Web Vitals.

With AssetCleanup it is also possible to reduce HTML code, remove unnecessary links and much more.

Finally, bear in mind that in order to keep your website competitive and improve its positioning, it is essential that users enjoy the best possible experience when entering the page.

For this, Google has considered the metrics provided by Core Web Vitals as a weighty factor, so optimizing them will be fundamental.

By implementing these 5 tips to optimize Core Web Vitals on your website, you can ensure that Google will consider your page among the first places of positioning.

Extra Recommendation to optimize Core Web Vitals

If you are still trying for yourself and you can’t get to improve your Page Speed Insights and optimize your Core Web Vitals, then it might be recommended to ask for extra help.

There are several Fiverr Freelancers that can improve your Core Web Vitals.

Rehmat was the Freelancer that help this website to improve its speed:

Or You can also search for other freelancers that optimize core web vitals.

Core Web Vitals results months after optimization

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