For some, it might be confusing where to start in the world of Digital Marketing.
Since Digital Marketing is a multidisciplinary component, there are many branches where it can go to.
Social Media, SEO, SEM, Email Marketing, Performance Marketing and Inbound Marketing to mention some, and for beginners yes, it might be confusing.
Sometimes taking general digital marketing courses will help with the introduction, but then it will be better to specialize, for example by taking a Facebook Ads course.
A Facebook Ads course will help you on creating targeted campaigns inside Facebook which will make easier the segmentation.
Contrary to other advertising campaigns, the use of Facebook Ads has the advantages of aiming by age, gender, interests, geographical region and more advanced features to do an even more precise segmentation.
And even if we compare the costs of launching a traditional advertising campaign against Facebook ads, there is no doubt that the costs have decreased dramatically.
You can be oriented to rise awareness of your brand, to bring more visitors to your website or to generate engagement with your content, with Facebook ads you can see opportunities to keep growing your business.
Facebook Ads is just one example, but as mentioned, if we dig depper to the extensive world we can start talking for hourse about all the possiblities that exist.