How to create a blog in WordPress

In case you’ve been wondering for quite some time how to create a blog on WordPress, and you’ve finally made the decision to learn everything you need to get your project up and running, you’ve come to the right article.

We’ll start by giving you some knowledge about what a blog is, and take you through a step-by-step guide on how to create one for free with the help of WordPress.

How to create a blog in WordPress
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Table of Contents

Why make a blog?

Before giving you a couple of reasons to create one, let’s talk about what a blog is.

A blog, which can also be known as a web blog, is nothing more than an online publication with articles, messages or reviews about a specific topic.

In many cases we can see that this type of publication is directly related to a product or service.

Likewise, the ism is characterized by showing its content with a certain periodicity and a reverse chronological order.

This means that the last thing that has been written is the first thing that will be seen.

Now yes, the importance of blogging lies, above all, in the fact that today it is a fundamental pillar in what are marketing and social media strategies.

Apart from that, it also serves as an essential tool within website positioning strategies in Google.

So we can understand that, regardless of whether we are talking about corporate websites or online stores, it is not something advisable to create a blog, but rather it should be taken as an obligation if what you want is to have greater online presence, and a unique space that will serve in more than one way.

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Reasons to create a blog

It will help as a way to build customer loyalty and trust.
It will help you position yourself as an expert no matter what sector you work in, since it will be completely useful to attract traffic to you.
It is a very effective way to attract leads, which helps to increase the chances of conversion.
If used strategically, it can be a fundamental tool to improve your brand image, as well as to connect with users.
There's a good chance you'll have a presence in places where you wouldn't expect it, since this type of content is commonly shared on social networks.
A blog does nothing more than attract quality visitors to you, since all those who enter will be users who are interested in the content you are sharing.
If you work for it, with each article you publish you will be providing quality and original content, which is very useful to achieve a good positioning in Google.
It is the perfect space to educate your customers, in case you feel you need to educate them more about your product or service.

And in this way we could extend for many more points the reasons to create a blog, but the idea is already there.

And the truth is that a Blog is a tool that when used strategically can benefit us in more than one way.

How to choose a topic?

Now that we know the importance of having one, we will talk about one of the main problems when creating a blog, the choice of the topic. Although many people think they know where they stand in relation to the market, it is always good to keep these three factors in mind:

1. As a topic you should select something that you really like.

A lot has already been written about passion in blogging, but the truth is that it can never be repeated enough. It makes no sense to create a blog about a topic that does not really motivate the writer enough.

It must be taken into account that the hours of work, and the effort for the creation of quality publications, will be many.

Besides, you will be in direct competition with other similar blogs, so you have to like what you are doing in order not to get tired and throw in the towel.

When choosing the topic of a blog, the following questions always come into play:

  • Who am I?
  • What do I do professionally?
  • What did I study?
  • What hobbies do I currently have, and which ones have I given up over time?
  • What things do I like to come across when I surf the net?
  • What are my dreams?

2. The topic must be completely useful to others

The secret of how to succeed in creating a blog consists in trying to be as useful as possible from the point of view of others, you could say that it is the universal formula that tends to never fail. 

When you are useful you start to solve their problems, or simply bring them value in any other way, and this is what will define the fact that you can interest them, or not.

If you don’t know what kind of content to do, the best thing to do is to start rowing with that perspective in mind.

Another tip that can be given to you, within this specific point, when choosing the topic of a blog is not to start it having in mind how much money you can earn from it.

If your intentions to contribute something to the community are genuine, over time, opportunities to generate income will naturally appear.

3. Make sure you're on the path of what you're good at.

You should always consider choosing a topic that you are at least reasonably good at. If this is not the case, and you do not make an incredible improvement since you decided to create that type of content, the chances that the quality of your publications will be high is very low. 

In previous points we have talked about the importance of having passion and creating useful content for others, but you should also keep in mind that if the case is that you do not know how to treat the subject of a blog properly then the value you will be providing will be very little, if not zero.

Similarly, we do not mean that it is essential that you have a mega-expert level in your subject, but it is recommended that it is something that you know at least a little because, although you should be good at it, you will learn much more along the way and with each new publication that you get ready to do about it.

The technical aspects of creating a blog

There are a series of technical aspects to create a blog that you can take into account so that each of your publications reach success. Some may tell you that they are the commandments of blogging, but the truth is that they are just strings that you should tune as much as possible.

Happy female blogger writing new post on her blog, using high-speed internet connection, sitting at

You will always have to write according to SEO changes.

For years this has been considered one of the most important elements when it comes to writing a blog, but you must keep in mind that trends are evolving in such a way that, in some cases, they seem to leave all of the above aside.

You must always be aware that the fact that new techniques are implemented does not necessarily mean that the old ones will stop working, but that space is being created to add something else that will undoubtedly have an important weight in terms of positioning.

You will need to learn how to connect through email.

We all know that running a blog is a great thing, but there is no doubt that newsletters still have a great weight on the net. The idea is that you combine these two platforms so that your subscribers can find a quality blog.

In the case that someone gives you their email address you should take it to mean that they want to know more about you, and in the case that you send them quality content there is a good chance that they will share it with people who have similar interests.

Email marketing works just as well now as it did a couple of years ago, which is why you should know how to implement it in every blog so that, in this way, you create a relationship where users become loyal customers of your products, services, or simply your content.

Responsive design is a must nowadays

It is no secret that Google has been giving a certain degree of priority to those websites that have been assembled with responsive design, which is why it can not fail to be mentioned as one of the main technical aspects to create a blog.

In case you are the one who is going to create a blog from scratch, the best thing to do is to make sure that the theme and design you have selected can adjust to any type of format. 

The good news is that, in many tools, such as WordPress, everything is already adapted to respond to responsive design, so you will not have to make much effort on your part so that your content can be read perfectly on any device.

What is a domain?

In case you do not know what a domain name is, we tell you that it is the name, which is unique and unrepeatable, that is given to a site on the Internet so that the brands (which are the owners of these pages) can be identified without problems.

It is important to emphasize that it is something that is considered as exclusive, because what this really means is that there will only be one organization, company, company, or person, which will be done with that name.

There will never be room for more than one with it.

In case you are looking to have an online presence, the first step should always be to register a domain name on the Internet.

However, you must understand that this alone will not be enough to publish your blog, or website, since you will also need hosting (we will talk about it later).


One of the important aspects that you get when you register your domain is the ability to create personalized email accounts, these will allow you to project the professionalism of your brand and also gain the trust of all those potential customers who come to hear from you.

Do not you know what we have mentioned, imagine that your domain is GagaLove.com/en, now, with that domain you have the possibility to create emails that target more than one area, as will be the case of alexander.petrova@gagalove.com, or any other that comes to your mind.

Another important aspect of having your own domain is that they are usually much easier to memorize than the IP address, so Internet users will enter your site more easily. It is much easier to remember google.com than https://172.217.10.110/.

From the moment you choose the domain, you start to take control

We all know that creating a blog on the Internet is an experience where customization is everything, and from the moment you decide to register your domain you begin to have authority on what you want and what you don’t want.

You should know that when choosing a domain name, what people usually base their choice on is the need to reflect the nature of the website to which it corresponds.

That is to say, taking the previous example, if it is a fanpage of Lady Gaga, it could be gagalove.com/en without any problem.
The trick in choosing a domain that goes according to what your content will offer to the public is that this way it will be much easier for them not only to know who you are, but also what to expect when they enter your site. So any interested user will go there directly.
So, now that you know what a domain is and what is its importance, there is no doubt that this is the first step to create a blog in WordPress, or from any other tool you have in mind. So, make sure you do it the right way.

What is hosting?

The definition of hosting refers to the online service that offers the possibility of publishing either a website or a web application on the Internet.

What is basically done is to rent a space on a server that will serve to store all the files and data needed for the website to work.

Now, in case you don’t know what a server is, it is a physical computer that works without interruptions so that the website can be available whenever someone wants to access it.

What the hosting provider does is to make sure that this server does not stop working, since it can protect it from malicious attacks and is also responsible for the transfer of all web content (whether text, images, among others), from your server to the visitors’ browsers.

When you make the decision to create a new blog you should find a hosting company that will provide available space on a server. The provider will be responsible for storing any and all files, media and databases on that server.

Keep in mind that every time someone types your domain name in the address bar of the browser they are using, the server will transfer all the files that are needed for this request to be handled correctly.

With this what we also want to say is that when choosing a hosting plan you should always make sure that it adapts to the needs of the blog, or the website, otherwise the performance will fall short and will have failures.

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How to create a free blog in WordPress?

In case you have come this far you must already be biting your nails to know how to create a blog in WordPress, and that is why we will give you a step by step to complete this task in the shortest time possible and succeed in your first steps in blogging.

Step 1: Enter WordPress

The first thing you need to do is perhaps a bit obvious, but you need to enter the WordPress website in Spanish to proceed with the creation of your blog. You can search for it later on Google, or open it in another tab by clicking here: https://es.wordpress.com/

What you should look out for on this website is the blue button that says Start creating your website, as you will need to click on it to proceed. From here you will also receive a step by step guide from the site.

Step 2: Create your user account

On this new screen you will notice that you will begin an assisted tour of the platform that consists of 6 steps, or stages, and the first of them consists of creating the username and password that will give you access to all WordPress functions.

All you have to do is put in your email, along with a username and password. In case you feel it is more comfortable this way, you also have a button available for you to use your Google account directly. Either way, to continue just click on the Create your account button.

Step 3: Choose the type of site you expect to create

This is the step that will define that you are going to create a blog in WordPress, since you will have to mark that this is your intention.

Among the other types of sites available to create with the tool are business, professional and online stores.

Step 4: Choose the topic your blog will be about

If you are already in WordPress complying with all this process is because you know what your blog is going to be about, and the platform will ask you to be specific with what it is about.

You will notice that it will give you a series of options to make it much easier for you to mark what your blog is about, but in case you feel that you do not identify with any of them you also have the opportunity to write it.

Step 5: Place the name of your blog

Once you have advanced to this point you will notice that you will be prompted to enter the name of your blog, as you type below you will have a preview of how it will look in the company of the theme you have already chosen.

In case you feel that there is nothing strange, then you can click on the Continue button to continue with this process.

Step 6: Choose the domain name for your blog

For this you have the option of adding a personal domain, one of those that will not show the wordpress.com at the end, but this is an option for which you must pay.

The purchase can be done directly from WordPress.com, but the truth is that it is best to use another domain provider that has a great reputation, and with packages that suit your needs.

Step 7: Choose the plan you will use

This is the last of the 6 stages that the platform gives you. In case you want to create a free WordPress blog, you will have to check this option, but there are also others like Personal, Premium, Business, and more, that might interest you.

Step 8: Welcome to your control panel!

At this point you will be inside the control panel of your new blog, which will allow you to view the statistics, publish your new posts, add pages, create the menu, and much more.

Frequently Asked Questions
about How to Create a Blog

A free WordPress blog will worth it if you are willing to learn the basics of WordPress.

If you want to improve your blog, then you should aim to buy your own domain and WordPress Hosting.

Starting a blog in WordPress can be free if you use directly their orgnizational site.

But if you want to go further into developing your own blog, then you must buy a domain name for around $8 per year and a WordPress hosting service that might start around $5 per month.

More about WordPress Blog.