ConvertKit Review | Email marketing software for content creators
Marketing tools for content creators there are already a couple, and it is that nowadays many people really have the goal of learning how to make a living working online.
However, after knowing what ConverKit is, and everything it has to offer you, you will understand why it might be your best option.
Written by
- Redaction Team
- Content Marketing, Creation Tools, Digital Marketing
Table of Contents
Affiliate Disclosure: Some links of products or services will send you to partner websites where we might get a commission by recommending their product & service.
What is ConvertKit?
The creator marketing platform
When we talk about ConverKit we are referring to an email sequence marketing tool that gives its users the possibility to create and manage lead databases.
As a popular email marketing, Convertkit allows you to send your designed or plain text marketing campaigns to your subscribers.
Convertkit is for sure one of the best email marketing software that not only helps to send an email marketing campaign, but it offers the possibility to develop a full customer acquisition process with its automation features.
In addition, Convertkit offers the posibility to can create and send email campaign messages, as well as work with automated message sequences always looking to convert the target audience into loyal followers.
To understand a little more, let’s dive into the advanced email marketing tool.
Convertkit Review Video
ConvertKit features and email marketing automation capabilities.
You already have a general idea of what this platform is, but in order to know it in depth let’s evaluate ConverKit’s features and capabilities that make it so reliable to use:
Audience growth
Keeps you connected with your audience
Automation Generator
Selling digital products
Audience growth
For the email marketing platform, growth is linked to experimentation and iterations, and knowing these two principles ensures that they are met quickly, and with flexibility, so you can activate all the necessary pages to deliver your relevant content with the intention of converting new audiences using opt-in forms.
It allows you to own those connections, as you will turn your social media followers into a basic email list.
Convertkit lets you create a hub for all your content.
Note that beyond a link in the bio, one of ConverKit’s capabilities is to be the online hub for all your channels, products and even the newsletter.
Quickly and easily new audiences will know who you are and what you offer them.
Keeps you connected with your audience
The platform takes into account that your audience wants to hear from you, but also that you want to know exactly what they want, so its audience system allows you to flexibly tag, segment, and organize them based not only on their interests, but also on their behavior.
They emphasize the importance of staying consistent in order to achieve their objectives, and promote the creation of newsletters with selected content in order to have a constant chain that allows them to stay in the audience’s mind.
The platform also gives you the possibility to personalize your emails to the recipient, no matter if it is a single promotion or a campaign that will last for a week.
One of ConverKit’s features is that it makes your work easier, allowing you to automatically forward the content to those people who have interacted with the emails as well as to those who have not opened them.
And, most importantly, it gives you a real chance of staying out of the dreaded “junk mail” folder, as they have stellar deliverability ensuring that they will make it to the inbox.
Automation Generator
It will allow you to put your funnels on autopilot thanks to its visual automation generator to work with more than just evergreen funnels, offering dynamism.
Simply put, you gain the ability to automatically organize your audience based on input, interaction and their interests, so you can make sure your content stays personalized.
If you’re not sure how to get started in the area, one of ConverKit’s capabilities is to offer you pre-built automation templates to power your new email funnels, where you’ll choose your target, customize the content along with the design and set it up to get the task started.
Thanks to the platform and features like automation email marketing, you will have full ability to choose what your customer sees on their way to becoming your loyal follower.
You can send welcome emails once they subscribe to your list, add them to segments if they click on products, and more.
And, as good news, you don’t have to constantly start from scratch.
You can create your own email templates and landing page templates that you’ll reuse, entering the default content you always include and also setting up an RSS feed so you only have to publish once.
Selling digital products
Convertkit is a great platform that offers you the possibility to sell your digital products with it directly, as well as to integrate the third party e-commerce tool of your choice in order to have a complete overview of your sales and audience behavior.
The advantage is that you will be able to manage prices as you want, standard one-time payments, recurring subscriptions, and more, since they have the necessary tools to sell your product.
And among the features and capabilities of ConverKit is the integration of commerce tools such as Shopify, Teachable, WooCommerce, among others, so you can see all the information about your sales in a single panel.
But it doesn’t stop there, as all the information that is collected from the various channels can be used securely with the intention that you can improve audience profiles and thus help to better personalize content.
Finally, it also offers a low barrier to monetization.
Where, for example, you can give your followers the opportunity to show their appreciation by placing a tip jar on your profile as a creator.
How does ConvertKit landing pages and email marketing service works?
ConvertKit is an email marketing service designed to help businesses grow their online presence.
It provides users with tools to easily create landing pages, send automated emails, and manage subscriber lists.
The landing page builder allows users to customize their page with drag-and-drop elements, adding contact forms, images and videos as needed.
With ConvertKit’s email marketing service, users can easily create campaigns that are tailored for each subscriber and track results in real-time.
Subscribers are also able to segment their list into groups based on certain criteria like location or purchase history for more targeted messaging.
In addition, users have access to analytics reports which provide insight into how their campaigns are performing so that they can make the necessary adjustments for maximum ROI.
Advantages and disadvantages of using Convertkit
Positive aspects of ConverKit
With everything we have told you so far it seems that there is already a general idea of how it can help you, but let’s point out the advantages of using ConverKit in the list below:
- Convertkit allows you to do a free trial. For all those users who want to try its features without the commitment of making a payment there is the free trial, which lasts 14 days and for it is not necessary to register a credit card, and can be canceled at any time.
- It helps you grow your audience. The intention is that you can increase your number of subscribers with the help of beautiful landing pages, signup forms and also link pages that will make your work stand out.
- You will be able to automate your marketing. Convertkit will open the way to create lasting connections, promoting you like a pro thanks to its intuitive email editor, as well as its powerful sales funnels.
- It opens the possibility to sell your digital products. With the help of the platform you will gain the ability to market and sell your digital products, as well as your subscriptions. It is a point that will help you generate higher conversions while creating savings in fees.
- It is easy to use. Perhaps one of the best points is that the use of the platform is simple, so it can be used by both beginners and those who already have experience.
Possible disadvantages
Among the possible disadvantages of ConverKit is that it is a very complete platform and, although it goes hand in hand with inexperienced users, as you grow in it you will need to learn about content marketing, social networks and more.
But if you are passionate about the area it doesn’t have to be a problem, as it goes hand in hand with the trade.
Convertkit Pricing
By the end of the article you might want to jump right into the tool, but we have left some relevant information such as Convertkit’s pricing and plans which we will explain in a short list:
Free plan. Convertkit’s free plan has been designed with new content creators in mind who are just building their list and create emails. It has no cost up to a limit of 300 followers.
Creator Pro Plan. It is the one that recommends the site as soon as you consult it, and was designed for creators who are growing and need email automation for their work.
It costs $9 per month.
Professional Creator Plan. This is the highest of the three, and was designed for established creators who are constantly looking for opportunities to expand their business. It costs $25 per month.
As you may have noticed, ConverKit’s prices are not that high, which opens the window to make a safe investment and get the most out of it.
Convertkit Alternatives
Moosend, MailChimp, ActiveCampaign, and SendPulse are all great alternatives to ConvertKit email service provider .
Each of these programs has their own advantages and features that make them stand out from the competition.
Moosend is a great choice for anyone looking for a simple yet powerful email marketing platform.
It offers a wide range of automation tools that allow you to create automated workflows with ease.
Is Convertkit better than MailChimp is another question, but still it is a popular option with its drag-and-drop builder and with an ease of use interface.
ActiveCampaign has an impressive array of advanced features and integrations, allowing you to create complex campaigns with ease for higher open rates.
Finally, SendPulse is known for its intuitive UI and advanced analytics tools, giving you detailed insights into your campaign performance of your email subscribers.
No matter which one you choose, each of these platforms come with the necessary tools to help you effectively reach your audience.
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