5 Best Online Tools for Content Marketers

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Content marketing is a very competitive field where businesses use content (in the form of blogs and articles) to market their products or services. According to the Content Marketing Institute (CMI), half of all marketers have clarified that they outsource some content marketing. 

It is a very effective marketing strategy that allows you to gain more customers and generate 2x sales. However, the main issue in this marketing strategy is only creating high-quality content. Marketers focus on this a lot, as 83% of them still believe that, it’s more effective to create high-quality and unique content less often.

So, in order to create and market their content, they utilize some online tools. Utilizing content marketing tools not only saves time and effort, but also entirely eliminates the chances of human errors.

If you want to know about such online tools, then this article is for you. Here, we are going to discuss the five best online tools that content marketers can use.

Let’s get started!

Best Online Tools for Content Marketers

5 Best Content Marketing Tools Online

Now, here is the list of the five free and best online marketing tools that content marketers can utilize.

1. Canva

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Canva is an online graphic designing tool where you can create images, visuals, videos, etc., for marketing purposes. It is a freemium tool, which you can use for free but with some limitations. 

Apart from that, in its free version, you can get access to 250,000+ templates, which you can use and modify according to your needs.

How Can Content Marketers Benefit from Canva?

For content marketers, just writing content isn’t enough. Images play an important role in making it more appealing and visual. 

They don’t have any experience in graphic designing, and can’t create images. So, they look for a graphic designer, who can create images for them, and they can pay them. 

But if you don’t have a budget, then Canva is the best option. It has a very easy-to-use interface, where you can easily navigate. 

Besides, as mentioned above, it provides thousands of free templates, and you can pick any specific and make changes to it.

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If you have good experience in graphic designing, Canva also allows you to create images.

Pros & Cons

Here are the pros and cons of Canva.

2. Ahrefs

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Ahrefs is an online platform that provides multiple different online tools for SEO experts, and content marketers. 

It provides writing tools where you can rewrite paragraphs or even create a proper outline for your blogs. Not only that, it also provides a keyword explorer and website traffic checker, which you can use to find keywords and check the traffic of your or your competitor’s site. 

It is also a freemium platform that you can also use for free, but with some limitations.

How Can Content Marketers Benefit from Ahrefs?

As we have already mentioned above that, Ahrefs is a very useful tool for finding keywords, generating outlines, and analyzing competitors’ websites. For content marketers, one common problem is overcoming competitors and always remaining on the top. 

Not only that, but another problem is finding niche-relevant keywords that have high traffic and very low competition. They can use such keywords in their content and get a ranking position.

So, in both cases, Ahrefs is the only solution, as it can help you with that. For instance, Ahrefs Traffic Checker can show you average traffic, the site is gaining each month. Besides, it can also provide you with those keywords on which your rival site is ranking.

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Furthermore, you can use Ahrefs Keyword Generator to get the most relevant and high-traffic keywords to your niche. 

You can set up the location of the country, and it will show you the most updated results of the keywords, like how much traffic they are getting and what the competition is on them.

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Pros & Cons

Here are the pros and cons of Ahrefs.

3. Hubspot

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If you have been in the field of content marketing for the past few years, you might have heard the name HubSpot. It is also another platform where you can get different marketing tools that can benefit content marketers.

Some of HubSpot’s tools are available for free, but some require a premium version. There are many tools it provides, which can help in several ways, like for generating blog ideas, creating a marketing plan, email signature creator, generating buyer persona, and many more.

For a content marketer, HubSpot is the best option that can help them to market their content more effectively, which can reach to the target audience.

How Can Content Marketers Benefit from Ahrefs?

In content marketing, you have to make sure that everything should be perfect and unique, so that readers can easily understand it. For instance, sometimes you don’t find a new and engaging topic for your blog posts. 

And, due to this, they can’t provide new information to their readers. So, in that case, you can use HubSpot Blog Idea Generator, as it can create list of different ideas, which will be based on your keyword. 

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Similarly, some content marketers’ main issue or problem is, they can’t create a full marketing plan. So, this is where the HubSpot Marketing Plan can assist you. It can create a full marketing plan that will define your marketing goals, identify your audience, and also outline your strategies.

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So, for content marketers, HubSpot is no less than a treasure, which can help them in different ways.

Pros & Cons

4. Editpad

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The next tool on our list is Editpad. It is also an online platform where you can get several useful tools. However, when it comes to content marketing, there are only a bunch of valuable tools it provides, and the paraphrasing tool is one of them. 

Editpad paraphrasing tool utilizes highly advanced AI-powered algorithms on its backend. They work to analyze the input text, replace words with synonyms, and restructure sentences without changing the real meaning.

It is a freemium tool that you can also use for free but with limitations.

How Can Content Marketers Benefit from Editpad?

In marketing content, one common problem that you might face is writing readable and plagiarism-free content. Both of these are considered “very important” factors, when it comes to marketing.

For instance, search engines like Google don’t appreciate content that exceeds their plagiarism requirements. 

If the given percentage is exceeded, Google can lower the site ranking or even penalize the website without giving any warning. So, in order to eliminate plagiarism from your content, you can use Editpad. 

It will rephrase the duplicated text by changing words with synonyms and provide you with a unique version of it.

Similarly, when it comes to readers, they appreciate content, which they can easily read and understand. Also, it is key to persuade readers to take specific action, like buy something or click on any link.

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Using complicated words and lengthy sentences can make your content difficult to read. However, by using Editpad, you will make your content readable in just one click. 

It will analyze your text and change all the complicated words with easy synonyms, without even changing the real meaning.

So, in both ways, Editpad is an ideal choice for content marketers to write unique and engaging content that can rank high on search engines and get more traffic.

Pros & Cons

5. ChatGPT

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Last but not least, an AI content marketing tool that can help you a lot is ChatGPT. It is a GPT-3.5 trained model that can answer any of your questions and provide useful information. 

It is also a freemium tool, and you can use its free version, but it can’t provide you with information or data after 2021. 

For content marketers, this tool is a great treasure, which can help them in multiple ways, like creating outlines, generating ideas, creating marketing plans, doing research, etc. Content marketers can even use ChatGPT to write full-length blogs.

How Can Content Marketers Benefit from ChatGPT?

As we have already explained that, ChatGPT is a GPT-trained model that can answer any question you ask. Even, if you want to create a full marketing plan that you can follow in order to increase awareness about your business, ChatGPT is the solution. 

Also, if you have to write articles in bulk amounts, and don’t have much time, ChatGPT can help you with that. Aside from that, by using the right prompt, you can also create a list of high-traffic keywords that you can use in your blogs.

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Even, if you have faced the issue of plagiarism in your content, you can eliminate it using this AI-powered tool. 

Note: If you are using ChatGPT to write full blogs, then they might be detected as AI-generated, which will not be good when it comes to search engine ranking. So, in order to make your content undetectable, you must paraphrase it by using an online rephrasing tool.

Pros & Cons

Here are the pros and cons of ChatGPT by OpenAI.

Final Words

To summarize, the five web tools – Canva, Ahrefs, HubSpot, Editpad, and ChatGPT – provide content marketers with a wide variety of activities, ranging from graphic design and SEO research to marketing strategy and content generation. 

Each tool has its own set of advantages and disadvantages when it comes to content marketing. By intelligently incorporating these technologies, content marketers can increase productivity, generate high-quality content, and remain competitive.

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